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Building a Business With Values With Kristi Soomer Jan 14, 2026

What Running a Sustainable Clothing Brand Can Teach You About Marketing Your Small Business

You don't need to be everywhere, you don't need to dance on camera, and ...

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5 Marketing Lessons I’m Taking Into 2026 Dec 17, 2025
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Five Business Lessons Every Small Business Owner Should Take Into the New Year

These aren't groundbreaking. They're just the things we keep forgetting — and th...

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How to Make Social Media Actually Feel Fun Again With Kat Tepylo Murphy Dec 10, 2025
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How to Show Up on Social Media Without Living Online

Social media is a tool for your business — not your entire business. Here's how to use it without letting ...

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Are You Making These Common Marketing Mistakes? Dec 03, 2025
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Four Marketing Mistakes That Are Quietly Costing You Clients

You don't know what you don't know. But once you see these mistakes, you won't be able to unsee th...

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What No One Tells You About Leaving the 9–5 With Shannon Russell Dec 03, 2025
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From Employee to Entrepreneur: What It Actually Takes to Start Your Own Business

You don't need a formal education in business to build one. But you do nee...

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When to Hire a Copywriter (And When Not To) Nov 19, 2025
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When Is It Time to Hire a Copywriter for Your Small Business?

If you're staring at your website thinking "this doesn't really sound like me anymore," you might...

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Stop Ghosting Your Audience: Let’s Talk Nurture Content Nov 12, 2025
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Why Nurture Content Is the Missing Piece in Your Email Marketing Strategy

If the only time your audience hears from you is when you're selling something, you'r...

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Don’t Waste Money on Ads (Until You Do This First) Nov 05, 2025
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What You Need in Place Before You Spend a Dollar on Paid Ads

Running a Meta ad is easy. Running one that actually works? That takes a little more preparation.

...
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What Marketing Actually Is (and What It’s Not) Oct 29, 2025
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What Does Marketing Actually Mean for Small Business Owners?

The word "marketing" gets thrown around so much it's practically lost all meaning. So let's bring ...

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How to Turn In-Person Events into Marketing Gold Oct 22, 2025
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How to Turn In-Person Events Into Marketing Gold

If you think conferences and networking events are just about sitting in a chair and collecting business cards...

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What to Expect from From Market This (and Why I’m So Excited About It) Oct 22, 2025
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Why I Rebranded the Podcast to ā€œMarket Thisā€ and What You Can Expect Next

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If you have been hanging out with me for a while, you have probably noticed that t...

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Stop Winging It: 3 Marketing Strategies I Wish I’d Figured Out Before Starting My Business Oct 22, 2025
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Three Marketing Strategies I Wish I Had When I Started My Business

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When I first started my business, I had… absolutely no plan. None. I thought I could simp...

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