How to use SEO to boost visibility and change your business | Ep. 39 Content Magic with Lindsay Smith

On today's episode of Content Magic we are getting into the (often mystical) topic of SEO and I'm so pleased to introduce you to Brittany Herzberg, an SEO copywriter.

We are chatting about short form vs. long form content (one of my fave topics), repurposing content and how it makes you more searchable, why you need client testimonials on your website and how to format them, as well as the nitty gritty of keyword search and how to use it.

Brittany is a pro at making SEO much less confusing and shares how you can use it to boost visibility and in turn, your business.

And, of course, we chat about copywriting because we both do it in such different ways.

Don't miss this one!

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Instagram: @brittany_herzberg
Threads: @brittany_herzberg
Website: brittanyherzberg.com
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Lindsay [00:00:01]:
More searchable?

Brittany [00:00:02]:
Yes.

Lindsay [00:00:02]:
Is that the end game?

Brittany [00:00:03]:
Yeah. The end game is to be the answer that shows up when someone is typing a question into Google.

Lindsay [00:00:09]:
If you have an online business, you're creating content. And the way you create content is more important than ever. It's really noisy out there, and learning to stand out is the only way. Hey, I'm Lindsey, and I'm the host of the content Magic podcast, all about being an entrepreneur and creating kick ass content to market yourself and your business. I have a not so secret superpower for copywriting, marketing, and content, and I've helped hundreds of folks just like you show up with a ton of confidence in the online space. I've been doing this content thing for 20 years, and I believe the real magic is a combo of intuition, creativity, and strategy. You can create content for your business without losing your mind, I promise. So tune in every week for tangible content, tips, inspiring guests, and some real spicy opinions.

Lindsay [00:01:01]:
Probably mine. Ready to dive in? Let's go. Hi, gang. Welcome back to the podcast. And I have another super duper guest for you. Hi, Brittany.

Brittany [00:01:12]:
Hello. Hi.

Lindsay [00:01:13]:
How are you?

Brittany [00:01:14]:
I'm excited to be here. We were chatting, chatting, and the coffee I think, might be kicking in, so we're amazing.

Lindsay [00:01:19]:
Good. Love that. Love that for us. So I'm very excited to have you here because, one, I found you on threads. Two, as a copywriter, people ask me about SEO all the time, and I really have very minimal knowledge. So I'm very pleased to have somebody who knows something about SEO. So I'm going to ask you, where are you? Who are you? What do you do, and who do you teach, and who do you help?

Brittany [00:01:49]:
All of the basics. Let's see if I can remember all those questions. I'm in Connecticut, so I'm in the US. I'm in New England. Who do I help? Business owners. Specifically service based business owners and usually business owners who have teams of, like, one. Plus, uh, they've been in business for a while. They know who they help, how they help people, and they're ready to, you know, get their messaging and their copy just tighter so that they get found organically and they don't have to be tied to Instagram 24/7 um, the thing I love doing most is just getting people to finally see themselves so that they can be found and get seen by the right people.

Brittany [00:02:27]:
So I do that with SEO, I do that with case studies, I do that with blogs, and, yeah, it just makes me happy, and I love helping people in that way.

Lindsay [00:02:35]:
Amazing. So tell me a little bit about how you found this path, because I know I love hearing other people's stories. So tell us your story of how you became the SEO copywriter.

Brittany [00:02:48]:
Yeah. So I tripped onto the path, and that happened with the pandemic and just being home. I was a massage therapist at the time, had my practice, was sitting home twiddling my thumbs and wanted to help people. And I ended up collecting client testimonials from the people that I missed because I wanted an excuse to keep talking to my massage clients. And by doing that, I just ended up tweaking my website to the point where I heard of this thing called SEO. I taught myself about it because I was bound and determined to not let this thing scare me. And I had heard so many people talking about SEO in the way where it seemed complicated. And, like, I had to have all this, like, technical knowledge and understand coding and.

Brittany [00:03:27]:
Or have thousands and thousands of dollars to throw at this, where I could just say, hi, someone else, can you do this for me? So, I'm self taught, and once I learn something, I can't help but want to share that with everybody else. So that's how we ended up here.

Lindsay [00:03:42]:
Amazing. I love that. Okay, so I want to touch on something. You said, SEO being complicated. I feel like it's like this intimidating thing, and you're like, you know, back in the day, it was, you know, keywords. And then, you know, I've sort of been led to believe that, oh, actually, SEO is just really good copywriting. So can you dispel the myth for us? Is it intimidating and is it just good copywriting, or do we really have to think about this, about keywords?

Brittany [00:04:19]:
Yeah, I love this because there's, like, 14 different paths I could go down. So it doesn't have to be complicated. It can be depending on where you're learning things and where you're picking things up from. And a lot of my students and my clients would say it's overwhelming, but not intimidating. They. It's a bigger concept. It's something that's unknown. Whenever we go into a world that's unknown, it feels very overwhelming, and it feels like a lot.

Brittany [00:04:46]:
But that's what I aim to do, is just break it down, make it digestible, make it doable. And everyone who comes in my world tells me that they feel that way, which makes me really happy. And that could be them coming in through a course. That could be them coming in for done for you stuff or done with you, like a strategy session. So no matter what window or door they're coming in through. They feel like that. So it doesn't have to be costly, it doesn't have to be complicated. And I love reminding people that it starts with your clients words.

Brittany [00:05:14]:
And the reason that starts there is because if we can identify, like, our top three favorite clients, and don't tell me that you don't have your top three favorite clients, because we all do. So those people that just came to mind, even maybe write their names down as you're listening to this podcast and then think through, what do you love about them? Why do you like working with them? And then you want to go back to all of those client communication places, emails, text messages, voxer messages, Instagram, DM's, anything and everything, video calls that you've reported. What are they saying? How are they describing working with you? What was, what were they, what was the brick wall that they were running up against when they came to find you? If we could use their words, take that. Put it in the copy that, yes, you need well written copy. We'll come back to that. So remind me if I don't guide myself, they're natural. But when you can take your clients words and do keyword research based on that, that's what's going to bring you more of those warm to hot leads, more of those other ideal, dreamy clients. So with copywriting, I love walking the tightrope between well written copy and SEO ified copy because it needs to be engaging and keep the reader reading down the page once they get to the page.

Brittany [00:06:31]:
But the SEO is what's going to get them there. So it's a yes and situation. It's not one or the other.

Lindsay [00:06:38]:
Okay, cool. Okay, so how does that work exactly? Like, does that mean that we, is it as simple as having our client testimonials on our website, or is it more, is it more complex than that? So let's take like a website, for example, right? Like, we want people to find us. Like, if somebody searches for, you know, Lindsey Smith, copywriter. No, they're not going to search for that.

Brittany [00:07:06]:
They might. I've heard you on a podcast.

Lindsay [00:07:08]:
Okay, sure. So they're, you know. Yeah, let's pretend they're searching for. I don't know. I don't even think it's, you know what? I don't even think it says anywhere on my website where I live. Maybe it does. Okay, so take us back to this sort of our client words thing. So where does that live so that we're more searchable? Is that what, is that the end game.

Brittany [00:07:32]:
Yeah. The end game is to be the answer that shows up when someone is typing a question into Google.

Lindsay [00:07:37]:
Okay.

Brittany [00:07:38]:
You want to show up there. So the way we do that, I love where your brain is going with us. So the way we're going to do that, yes. You 1000 million percent want your client testimonials on your website and you want to, I'm sure you've talked about this, but you want to make sure that they are again, digestible, that they're clear. If someone gives you a paragraph, you do not have to use that whole paragraph. If they say she or her or you know them, you can put the name of the thing. So let's say it's Lindsay. You can put your name in there.

Brittany [00:08:09]:
You can put your business name in there. If the podcast was mentioned, you can put the podcast name in there. So you can definitely tweak it and edit it so that it is again, more searchable and that you are more findable. So we want the testimonials on the website. Yes. I will also say, because this comes up frequently, you can, you have my full permission and support to use the same testimonial on more than one page because not everyone is going to go to every single page on your website, just like not everyone is going to see everything that we post on Instagram. So I'll let that soapbox go over to the side.

Lindsay [00:08:43]:
No, it's a lovely soapbox. Keep going.

Brittany [00:08:46]:
I love soapbox. So the other thing that we can do to weave in our clients words on our website is, yes, we're going to take that and use, take their words that they have written, let's say in an email that they sent us and they said Lindsey was the most amazing person I ever worked with. And they, they get descriptive. It's true, right? They get descriptive about the specific project and the deliverables and what they really loved. Those are the nuggets you're going to pull out of their testimonial. Those are the nuggets you're going to pull out of surveys. If they're filling out a survey or anything, you're going to take one at a time, put them into Google, and then you can do your keyword research that way. But really what you want to do is when you find a good keyword, you then want to weave it into a headline.

Brittany [00:09:31]:
Like you definitely want to have them in your h one headlines, which for anyone who doesn't know, it's generally the big headline at the top of the page on whatever webpage or blog post you're landing on. So that's a good place to weave it in because it's cool to see that when someone says something, just, you know what I'm talking about. Like, you'll talk to a client and you're like, I never thought of phrasing it that way. You said that. Okay, I'm going to take that and use it in this headline. And then you just want to make sure that it's keyword rich. So that's why we're taking it and doing the keyword research as well. But I know that can feel very, like, spitty and circular, so let me know if that makes sense.

Lindsay [00:10:09]:
Yeah, it does make sense. So, okay. So when it comes to the keywords and, like, I, this is something I struggle with. I know.

Brittany [00:10:17]:
You're not alone.

Lindsay [00:10:18]:
Britney's laughing at me because I feel like, and it's so funny. Even when I worked full time, I felt like I was always asking the, like, 20 year olds who were, like, half my age and being like, how do I do this? What does this mean? And, like, at the time, it was like, backlinks. And that's still the thing. It's still thing.

Brittany [00:10:33]:
Oh, yeah, it's still a thing.

Lindsay [00:10:35]:
So I didn't go anywhere. Okay. So I always felt like an old lady because I was always like, please, 20 year old friends, teach me your ways. Yes. Okay, so we need to be researching the keywords. Tell me more about this. How does a person do this? And that's the only question. How does the person do this?

Brittany [00:11:03]:
Here we go again with the help, please. I don't know why I'm pretending I have a cane anyway. So with QRD research and with actually doing the research, I have tutorials, so I can always share the links with you as well. Someone wants to see how this works as well. But. And so you're taking a thing that your person has said, like, let's say. Let's say, just because it's always easy for me, let's say SEO copywriting is in here. It was really fun working with Brittany for my website, SEO copywriting, and they put that in an email.

Brittany [00:11:33]:
I'm going to take SEO copywriting and put that in Google, and then I'm going to look for two things. I will first, say that I really love using the extension called ubersuggest. It's free. You don't need the paid version. If you're just doing this for yourself with your business. The free version is more than enough. What that is going to reveal to us is something called the search volume. And that just means how many people on average each month are looking for this phrase are actually going and using their little finger doodles to type in this into Google.

Brittany [00:12:05]:
You want to at least have it be zero to 1000. You don't want it to be over a thousand because you're going to end up being a tiny fish in a big pond and you're going to end up on page eight and no one's going to ever find you. We don't want that. We want you to be more with those, like, warm to hot leads where you're going to be findable. You're going to be on page one. You have a good shot of being on page one. And people, like, start to recognize your name in conjunction with certain topics. So search volume zero to 1000, at least.

Brittany [00:12:34]:
If it's zero to 100, even better. The second thing we're going to check is something called search intent. And the way I like to describe this is like, let's say that you're using this SEO copywriter keyword for a blog. So you know that you're writing this blog and you want your blog to show up in front of the right audience. Search intent is basically just going, okay, if my blog was in this room, quote unquote, this, like, search results page, am I in the right room? Are the people going to be searching for this? Does it make sense for me to show up among these other blogs and webpages? So I just, I just like to picture myself, like, walking into a classroom. And you have that, of course, that fear when you're in college of like, going into biology 101 and you're supposed to be in biology 202 or something, right? Like, are you in the right room? Are you in the right classroom? So that is our checkpoint. And if it passes both of those tests, if you get, yes, this has the right search intent, and yes, this search volume is at least zero to 1000. The keyword can stay and you can put that on your keyword list, or you can go ahead and say, I'm going to use this for creating this blog post.

Brittany [00:13:40]:
And then it goes in a bunch of different spaces. So in essence, like, if I'm really distilling this down, you're finding the keyword usually from something that your client is saying. You're checking the search volume, you're checking the search intent, and then you can go, go and proceed and use it.

Lindsay [00:13:58]:
Okay, it's me, Lindsay. When you start an online business, everyone tells you you need an email list. But nobody really tells you what to put in those emails. We know we need a free thing, a couple of nurture sequences and some creative emails to keep your list engaged. Still, how do you write those? This is why I created the email lab. It's a hybrid membership program that'll teach you how to write a emails quickly. I'm talking like less than 20 minutes, how to know exactly what to write. So no more staring at that blank screen with anxiety and how to make money with your list.

Lindsay [00:14:33]:
Even with a small audience, you can expect some expert training and super digestible takeaways and some madlib style prompts to take all the guesswork out of email marketing. So go check it out at the lindseysmithcreative CA email and I'll see you in there. Okay. And so then, okay, this is fascinating to me. And so then how do we, like, you know, from a cop, I'm thinking copywriting because that's what I'm always thinking about. So I'm thinking like, I know, it's.

Brittany [00:15:10]:
Like, I get you.

Lindsay [00:15:11]:
I walk the dog and I like, write emails in my head. Do you do that?

Brittany [00:15:14]:
Oh yeah, in the shower, making dinner.

Lindsay [00:15:16]:
Yeah.

Brittany [00:15:17]:
Grocery shopping.

Lindsay [00:15:18]:
I come up with like subject lines in my head. I'm like, oh, that's good.

Brittany [00:15:21]:
Right then do you text them to yourself?

Lindsay [00:15:23]:
Because I do, yes, sometimes. Sometimes I voxer myself, other times I don't bring my phone because I find that it's just distracting. Yeah, but yes, okay. We're on the same path. I've seen, I see, I know. And I just, some, some of my clients, their joke, they're like, are you telling me I need to take more showers? I was like, yes, exactly that. Four showers per day.

Brittany [00:15:45]:
That is the answer.

Lindsay [00:15:48]:
Okay, so then is it possible that if using these keywords, we end up with some sort of like clunky copy, how do we avoid that? Like, because I've seen other websites where it's, you know, it's like, let's say, let's use a photographer, for example, like Toronto photography, and then the next, you know, Toronto photography in the photography of the Toronto area. In the Toronto photography area.

Brittany [00:16:25]:
Yeah, right before.

Lindsay [00:16:28]:
Yes. How do you avoid that? Clunky, like very obviously shoved full of keywords copy.

Brittany [00:16:35]:
Yeah. So for one thing, Google doesn't like that. So I'm glad that you even brought this up because they really don't like that. And also, people aren't going to resonate with that. So you're not going to have any next step taken. They're not going to resonate. They're just going to bounce from your website and go somewhere else because it's nonsensical. So please don't do this.

Brittany [00:16:53]:
And this is how you avoid it. I always advise my clients, and this is something I do myself. Write the headline or write the thing the way that you would say it first. Get that out. Let yourself iterate a few times if you want to. I know. I always do that with blog post titles or podcast episode titles. I'm always like, what's three to five different versions? And then I'll find the clear one, the clearest one, and then that's the one that you can insert the keyword in.

Brittany [00:17:18]:
You could also have all of your, let's say, five iterations of a headline, do the keyword research, and then see where the keyword fits well, but always start with writing it how you would have say it like you're speaking to a client, you know?

Lindsay [00:17:33]:
Okay, cool. Okay. And so this brings me to my next point, which is the whole reason I found you amazing.

Brittany [00:17:40]:
So I don't even know this part of the story.

Lindsay [00:17:42]:
Oh, well, because remember, you did the voxer thing on podcast titles or whatever. Okay, so I do remember this. Yes. It seems so long ago now. What even days is it? I don't know. Yeah. Like, I, I have young children, and so I never really know what day it is. And, like, sometimes it's a Saturday, and I'm, like, trying to figure out, like, why none of my people are answering me.

Lindsay [00:18:08]:
I'm like, ah, yes, it's not a regular workday.

Brittany [00:18:10]:
It's the weekend. That is.

Lindsay [00:18:13]:
Okay, so let's say, for example, the title of this podcast after, you know, I put it up in Buzzfeed and whatever. What do I need to think about when I'm writing the title? Usually I just write some sort of hook. Is that the right way to do it, or is there a better way to do it?

Brittany [00:18:34]:
The hook is good. But I also, like, I'm pulling up my buzzsprout thingy, Majigger, because I said Buzzfeed, didn't I? You did. But I was totally gonna write. I know.

Lindsay [00:18:42]:
You knew what I mean.

Brittany [00:18:43]:
I was very supportive over.

Lindsay [00:18:45]:
I always call it that.

Brittany [00:18:47]:
I've done it, too. That's also why I was like, I get it. So you want to. This is what I do. So I do this because I write my own show notes, and then I do this where I am a show notes writer for a podcast production agency. And the thing I always do is I'll listen back to the episode. If you're not wired like me and you want to do something different, you can put the transcript or whatever in chat, GPT or something like that and get it to distill down the main points. But what I like doing is, what is that one main thing at most? What are the two main things that this podcast episode is going to cover? Because that is how someone is going to search for it.

Brittany [00:19:26]:
They're not going to search for it with some fantastical wording like some artsy fartsy thing. We just don't search like that. We know what we want to find. We know the problem we're having. We know the thing that we want to get to. We just don't know where it exists. So just as an example, here are some of my previous and upcoming podcast title episodes, just to get some like, juices flowing for people. So the one coming out Friday is how much does SEO help cost? One that just dropped yesterday is blogging with SEO for visibility and growth with Dolly DeLong.

Brittany [00:20:00]:
So I always recommend putting your guests names in the episode title, which, you know me, coming in here with 16 characters, it's a lot. There's a lot of characters that come with certain names. So if you can try to work their name into the episode title for, again, searchability. Here are a few more episodes. Organic marketing the Laura Belgray way the best CRM Honeybook versus Debsado with Coley Janes a guided tour of the blogging with SEO email course something else that I'm noticing that I do that I don't comment on enough is using symbols in your podcast episode titles, because that can help you to save character space. And it's also, it's catching. Eye catching. There we go.

Brittany [00:20:45]:
That's the word I'm looking for. So instead of typing out with I just have w slash, I have colons, I have brackets, I have the ampersand, things like that. And one thing I haven't played with that I'm just remembering I told a friend I might play with, is putting emojis in the titles. I haven't thought of that yet.

Lindsay [00:21:07]:
What?

Brittany [00:21:09]:
Again, just to like catch, catch their attention, because if someone is searching for something on a podcast platform, we show up with a list of potential podcast episodes, you know?

Lindsay [00:21:20]:
So I told you I was going to ask you about Laura Belgray.

Brittany [00:21:23]:
Yes, you did.

Lindsay [00:21:24]:
That's right. So, I mean, as copywriters, I know we nerd out about her a little bit. Let's come back to that for a minute. Okay. Here's my next question. Do you turn your podcast into a blog post and why do you do that? Is this a thing that we should perhaps be thinking about?

Brittany [00:21:48]:
I would love for people to consider this and then act on it. Yes, I do. And I do that because I in November last year, so it's been several, several, many months where I decided to stop putting so much effort into Instagram and instead focus my effort on long form, longer lasting content. Because if we put something out on Instagram, then we get real frustrated because it only lasts two days unless you happen to get lucky and it goes viral. Blogs are out there marketing for you. Podcasts are out there marketing for you. YouTube videos are doing the same thing. So I would much rather put my time, effort, energy, money into something like that where it's going to be around and it's actually going to go out and work for me because currently it's just little me over here.

Brittany [00:22:32]:
So any of my stuff that I can turn into a team of member I want to. So I do that. This is the way the workflow looks. I'll record a podcast. It goes to my producer Leah. She makes the audio all amazing like we were chatting about before we recorded. We love our podcast producers. Thank you.

Brittany [00:22:49]:
You're amazing.

Lindsay [00:22:50]:
Thanks Mike. And Leah.

Brittany [00:22:53]:
And Leah. So she gives me the audio. I listen back to it in two speed because double speed because I just, I like to, I'll write the paragraph, I'll come up with the notes. I have the links in there, come up with the title at the end of it once I've listened to the whole thing and I'm like, this is the big point here. I also come up with keyword tags and all that fun stuff. So doing all of that work makes it really easy for me to turn it into a blog post. And then I can embed the podcast episode in there for the ones that I have videos for on YouTube. I can embed that in there as well.

Brittany [00:23:27]:
So it just makes it a really robust resource for people. And that way I've got resources and content on my website. Ive got things out here in the Internet space with my podcast, with buzzsprout out there sending it into all the airwaves. And also, I dont think ive talked about this before. Maybe I have, maybe I havent. By having a podcast or by being a podcast guest, you give yourself backlinks and more than one backlink per episode. So think about it. Its going out to apple to Spotify into the millions of other things each of those is a link back to your website which boosts your SEO ranking.

Lindsay [00:24:03]:
Oh, that's fascinating. Okay, so I want to touch on long form content a bit more because I feel like, and when I work with my clients, I always, almost always recommend they choose one type of short form and one type of long form, because I feel like the long form content is like, coming back. Like, I started a blog when I was like 25 or something, which was 20 years ago, and I feel like. Right. I don't know what I had to say when I was 25, but I thought I had a lot to say and it was on blogspot. I don't even know if that exists anymore.

Brittany [00:24:41]:
Wow.

Lindsay [00:24:41]:
I know. Yeah. A long time ago. And I feel like it's kind of like, I don't know if, I don't even know if blogging ever disappeared, but I feel like it's making a comeback or maybe it never went anywhere. But I love this idea because the whole, like, repurposing thing, you do something once and then you've already done the thing, so just turn it into everything. I don't know if that was clear. Do the thing. Turn it into everything.

Brittany [00:25:13]:
Do the thing and then use the thing elsewhere. Yeah, that totally makes sense. And I like thinking of SEO as extra credit for business owners, because, again, you're going to write blogs. Why not make sure that you have the keywords in the right places? You're going to have a website, why not make sure that it's SEO friendly, you know? So. Couldn't agree more.

Lindsay [00:25:32]:
Oh, I remember what you said to Laura. You were talking about LinkedIn, which is true, because I feel like when you Google somebody, their LinkedIn is like. I mean, it's always like Instagram. If they're really famous, there's like a Wikipedia and their LinkedIn pops up all the time. So why, why is, why does it do this? Why does it do that?

Brittany [00:25:57]:
I'm not really sure why it does it, but I do know that it's, it's generally like either LinkedIn or anyone listening, go Google yourself right now. Just type in your name and you will very likely see your website and LinkedIn. It'll either be LinkedIn and then your website, or it'll be the reverse. And then somewhere in there is usually your Instagram profile and then other places that you've been online. I don't know why it works, but I just know that it works. So I know that it's very important to just be really intentional with what you're sharing over there. What your profile description looks like, what your summary looks like, what your content, your posts look like. And then I was actually asked to contribute my thoughts to an article coming up really soon for SEO in LinkedIn articles, because I guess they have the capacity now to be able to do that.

Brittany [00:26:44]:
So I'm really excited even just hearing about that. But, yeah, don't sleep on SEO, on LinkedIn, on Instagram, on any of the social platforms.

Lindsay [00:26:53]:
Okay. So basically, everything is searchable.

Brittany [00:26:56]:
Everything is searchable. Even your email.

Lindsay [00:26:58]:
What?

Brittany [00:26:59]:
Because think about it. Do you ever treat your email as like, a search engine of its own? I have had. Right. Like, you'll be like, oh, I went to this one restaurant one time, and I really want to go back there, or, I really want to get this person a gift. I know. I got this really cool tea. What was it? Where was it? So you can just type in, like, chai tea, and then you'll find a receipt, or you'll find, like, there was a book I wanted to get someone one time, and I remember I had the name of the book, but I couldn't remember the bookstore I got it from, typed it in, found the thing. So, yeah, everything is searchable.

Lindsay [00:27:29]:
That's wild. That's kind of also a little bit scary.

Brittany [00:27:33]:
A little bit. Yeah, a little bit.

Lindsay [00:27:35]:
So funny. My oldest is ten, and she. She was in grade four this last year, and they use. They need devices at school in grade four. P's. Yeah. So she would, like, google me, and my website would come up, and so she'd show all her friends. This is my mom.

Lindsay [00:27:56]:
And I'm like, oh. So I think I'm, like, famous amongst the ten year olds.

Brittany [00:28:01]:
That is so funny.

Lindsay [00:28:03]:
I know. So, okay, cool. I love all of this. This is very fascinating. And I know it's, like, super specific, but it's given me so much to think about. So, Brittany, where can people find you? What are you working on? And where can people find you? What are you working on? Those are the two questions.

Brittany [00:28:26]:
That is all. You can find me on Instagram. I am still very active in my stories and in my DM's. I'll make sure you have the link. It's my name. It's Brittany Herzberg. My podcast, which is called the Basic B podcast, I talk about SEO, storytelling, social proof. A lot of the stuff that we chatted about today go into more detail, either on my solo episodes or with guests.

Brittany [00:28:48]:
I have an email list. You can join. You can go to my website. There's. I will say this. I have an SEO basics checklist. So if any of this was interesting, and you're like, okay, cool. I have done the keyword research.

Brittany [00:29:00]:
Now what? Where do I put it? In the copy. That is what it walks you through. It also does walk you through the keyword research if you need a little bit of assistance there. And it. And when you download it, you'll get added into an email sequence. And there's actually a video tutorial that will come your way, too, so.

Lindsay [00:29:16]:
Okay. We'll put that in the show notes. Awesome.

Brittany [00:29:18]:
Yes. Amazing.

Lindsay [00:29:19]:
Thank you for coming and for explaining all of this. And we'll put those freebies in the show notes. And I will be the first one to sign up because this is like, it's something I keep thinking about, right. But sometimes it's like, yeah. Like, I've always. I've always been led to believe that you just, like, you shove all these keywords in, right. And I don't think it has to look like that. So thank you for explaining it to us.

Lindsay [00:29:46]:
Like, we're five.

Brittany [00:29:49]:
I do my best. I know it can be a very intimidating topic, but it doesn't have to be.

Lindsay [00:29:53]:
Yes. And I think that's what makes you so good at what you do.

Brittany [00:29:57]:
Aww. Thank you.

Lindsay [00:29:59]:
All right, friends, until next time, toodaloo. Thank you so much for listening. If you loved what you heard, don't forget to subscribe. Subscribe, leave a review, or share this episode on social media. And don't forget to tag me on Instagram at lindsaysmithcreative. And if you do all three, I'll be your best friend forever and invite you to all my birthday parties. That's it for today, and I'll see you next time.

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