The Blog

Lindsay Smith
How to master your brand tone (and why you need to) | Ep. 47 Content Magic with Lindsay Smith
22:38
 
How to master your brand tone (and why you need to) | Ep. 47 Content Magic with Lindsay Smith Sep 17, 2024

In today's solo episode, I'm giving you some tangible tips for determining your brand voice or brand tone.

I'm chatting about how your brand mission and values...

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Lindsay Smith
Using AI to change your business and life with Emily Baillie | Ep. 46 Content Magic with Lindsay Smith
31:40
 
Using AI to change your business and life with Emily Baillie | Ep. 46 Content Magic with Lindsay Smith Sep 10, 2024

In this week's episode, I'm welcoming Emily Baillie, a marketing and AI strategist and trainer and we are chatting all about how you can use artificial...

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Lindsay Smith
Four reasons why you're overwhelmed with creating content | Ep. 45 Content Magic with Lindsay Smith
16:06
 
Four reasons why you're overwhelmed with creating content | Ep. 45 Content Magic with Lindsay Smith Sep 03, 2024

On today's episode of Content Magic, I'm sharing some of the main reasons you might be struggling with creating content for your business.

And when I say content,...

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Lindsay Smith
Are you missing out on sales if you're not on Threads? | Ep. 44 Content Magic with Lindsay Smith
14:37
 
Are you missing out on sales if you're not on Threads? | Ep. 44 Content Magic with Lindsay Smith Aug 27, 2024

The short answer? Not really.

The long answer is a bit more nuanced!

In this episode of Content Magic I'm talking all about Threads and what has changed in my...

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Lindsay Smith
The copywriting hacks you might be missing out on | Ep. 43 Content Magic with Lindsay Smith
15:40
 
The copywriting hacks you might be missing out on | Ep. 43 Content Magic with Lindsay Smith Aug 20, 2024

On today's episode, I'm sharing three keys to write clear copy in your content.

1. Flow! This means you pay attention to the order of the information you're...

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Lindsay Smith
Business foundations you need to be successful | Ep.40 Content Magic with Lindsay Smith
23:42
 
Business foundations you need to be successful | Ep.40 Content Magic with Lindsay Smith Jul 30, 2024

In today's episode of Content Magic I'm joined by Emily McDonald, a founder coach and mentor who helps female entrepreneurs build sustainable, successful...

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Lindsay Smith
How to use SEO to boost visibility and change your business | Ep. 39 Content Magic with Lindsay Smith
30:23
 
How to use SEO to boost visibility and change your business | Ep. 39 Content Magic with Lindsay Smith Jul 23, 2024

On today's episode of Content Magic we are getting into the (often mystical) topic of SEO and I'm so pleased to introduce you to Brittany Herzberg, an SEO...

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Lindsay Smith
How to create a sales page that converts. Part 2 of 2 | Ep. 38 Content Magic with Lindsay Smith
34:10
 
How to create a sales page that converts. Part 2 of 2 | Ep. 38 Content Magic with Lindsay Smith Jul 16, 2024

I'm super excited about this episode! I'm live editing four sales pages submitted to me by colleagues!

As a copywriter, these are some of the things I look out for...

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Lindsay Smith
Are you making these mistakes on your sales page? Part 1 of 2 | Ep. 37 Content Magic with Lindsay Smith
18:40
 
Are you making these mistakes on your sales page? Part 1 of 2 | Ep. 37 Content Magic with Lindsay Smith Jul 09, 2024

Today on Content Magic I'm talking all about sales pages. I've written dozens of them, for myself and for clients, and probably reviewed and edited twice as many....

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Lindsay Smith
Parenting strategies every parent needs to know with Michelle McVittie | Ep. 36 Content Magic with Lindsay Smith
23:07
 
Parenting strategies every parent needs to know with Michelle McVittie | Ep. 36 Content Magic with Lindsay Smith Jul 02, 2024

In this episode of Content Magic, I'm chatting with Michelle McVittie, a seasoned parenting coach and we are getting into the often messy world of parenthood and...

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Lindsay Smith
Why ditching social media rules might be the best strategy | Ep. 35 Content Magic with Lindsay Smith
47:32
 
Why ditching social media rules might be the best strategy | Ep. 35 Content Magic with Lindsay Smith Jun 25, 2024

In this episode I'm joined by Sarah Weiss, an Instagram and TikTok marketing mentor and honestly, this is one of the best convos about content.

Sarah and I chat...

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Lindsay Smith
The secret to a nurture sequence that converts (Email workshop series part 5) | Ep. 34 Content Magic with Lindsay Smith
11:58
 
The secret to a nurture sequence that converts (Email workshop series part 5) | Ep. 34 Content Magic with Lindsay Smith Jun 21, 2024

Welcome back to the fifth and final episode in my special series, How to Have a Love Affair with Email Marketing. If you're just tuning in, go back to...

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