Why repurposing content is more strategic than you think with Felly Day

Why Copy-Pasting Your Social Captions Into Emails is a Bad Idea

Content repurposing is a game-changer for entrepreneurs looking to maximize their impact without constantly creating new material. But let’s get one thing straight: copy-pasting your Instagram captions into your email list is not the move.

On a recent episode of Content Magic, I sat down with Felly, founder of a content repurposing agency, to talk about the right way to repurpose content—without boring your audience or hurting your business.

Why Copy-Pasting Content Hurts Your Business

Your email list isn’t just another version of your Instagram following. The people who subscribe to your emails are a warmer audience—they’ve already opted in for more. Sending them the same content you post on social media can be a huge turnoff.

"A lot of your audience follows you on multiple platforms. If they’re already seeing your content on Instagram, then getting the same thing in their inbox doesn’t add value. Instead, it makes them more likely to ignore your emails or even unsubscribe." — Felly

The Right Way to Repurpose Content

So, if copy-pasting isn’t the answer, how do you repurpose content effectively? Felly’s agency follows a CPA Framework (Content, Platform, Intention, Angles) to transform content for different channels. Here’s how it works:

1. Start with Core Content

Find your best-performing content. Whether it’s a podcast, blog post, or Instagram thread, identify what resonates most with your audience.

2. Match the Platform to the Purpose

Not all content belongs everywhere. Choose platforms based on how you want your audience to engage: ✅ Social Media → Awareness & Lead Generation ✅ Email Marketing → Nurture & Sales ✅ Podcast/Blog → Deep-Dive Education & Authority

3. Adjust Your Intentions

A post designed to attract new followers on Instagram won’t work as a sales email. Instead, transform it with a new angle—like storytelling, customer wins, or behind-the-scenes insights.

4. Use Angles to Create Fresh Content

A single idea can be repurposed multiple ways with different angles:

• Educational Angle → How to repurpose content without being repetitive
• Limiting Belief Angle → Why posting everywhere won’t grow your business
• Polarizing Opinion Angle → Stop copy-pasting captions into emails!

This approach keeps your content fresh and engaging, no matter where your audience finds you.

How to Simplify Your Content Strategy

One of the biggest mistakes business owners make is trying to be on every single platform. Instead of stretching yourself thin, pick one or two core platforms where you can show up consistently.

For Felly, Threads has become her main content hub, while I lean into email marketing and podcasts. Whatever works best for you, stick with it and let everything else stem from there.

Your Next Steps

If you’ve been struggling with content overwhelm, remember this: You don’t have to be everywhere, and you don’t have to do everything.

✅ Pick your core content hub (podcast, blog, social platform)
✅ Use different angles to transform content for other platforms
✅ Match the platform to the purpose (awareness, nurture, or sales)
✅ Stop copy-pasting captions and start repurposing with intention

Want to take it a step further? Felly’s agency offers The Remix, where they take your best content and turn it into 100 fresh content ideas. Plus, she’s launching a new repurposing service in January—and she’s looking for beta clients!

Instagram: @fellyday
Website: fellyday.com
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