Simplify your social media and content strategy with Rebecca Stanisic | Ep. 53 Content Magic with Lindsay Smith
Nov 12, 2024Today on Content Magic, I'm joined by Rebecca Stanisic, a writer and content strategist. Needless to say, I love chatting with other writers and content nerds because, well, that's what this podcast is all about!
Rebecca and I met at a recent business retreat.
And in this episode, we are chatting about why networking and collaborating are crucial to growing your business, why you need to be pitching your services and how simplifying your content strategy might be the key to content overwhelm.
We also get into the difference between long form and short form content and why you need to know, practical tips on SEO and the art of consistency.
Tune in for some content strategy and stay for the conversation!
00:00 Reframe content creation, especially for Instagram challenges.
03:53 Integrate content creation with life priorities flexibly.
08:37 Educational content remains relevant for achieving goals.
10:07 Determine sharing goals to engage the audience.
16:13 SEO is gaining renewed focus and interest.
18:32 Understanding data sources is essential for content strategy.
20:46 Media presence and self-promotion are vital.
24:44 Pitching builds credibility and fosters collaboration opportunities.
29:12 Build collaboration and community through active engagement.
33:31 Enhancing content, positioning, pitching, offering personalized assistance
CONNECT WITH REBECCA!
Instagram: @bitofmomsense
Website: rebeccastanisic.com
Free webinar: Social Media Mistakes (And How to Fix Them)
Lindsay [00:00:00]:
Like, and is this something you talk about, like this idea of creativity and bringing sort of the fun element back to marketing and back to content creation?
Rebecca [00:00:09]:
Honestly, no, not really. With a bit of an asterisk.
Lindsay [00:00:13]:
If you have an online business, you're creating content. And the way you create content is more important than ever. It's really noisy out there and learning to stand out is the only way. Hey, I'm Lindsey and I'm the host of the Content Magic podcast. All about being an entrepreneur and creating content. Kick ass content to market yourself and your business. I have a not so secret superpower for copywriting, marketing and content, and I've helped hundreds of folks just like you show up with a ton of confidence in the online space. I've been doing this content thing for 20 years and I believe the real magic is a combo of intuition, creativity and strategy.
Lindsay [00:00:54]:
You can create content for your business without losing your mind. I promise. So tune in every week for tangible content tips, inspiring guests, and some real spicy opinions. Probably mine.
Lindsay [00:01:06]:
Ready to dive in?
Lindsay [00:01:07]:
Let's go.
Lindsay [00:01:09]:
Hey everybody. Welcome back to the podcast. And not so secretly, I really love having other guests on here when we get to just like chit chat about content and marketing because as you know, these are things I love to talk about and I super nerd out on. So welcome to my new friend, Rebecca.
Rebecca [00:01:33]:
Hello. Thanks for having me.
Lindsay [00:01:35]:
Oh, of course, my pleasure. So Rebecca, can you tell the people where you are? Well, first of all, who you are, where you are and who you help and what you do.
Lindsay [00:01:45]:
Yeah.
Rebecca [00:01:45]:
My name is Rebecca Stanisick. I am in Ottawa and I help small business owners and entrepreneurs create content with intention, with less stress. My goal is to help busy entrepreneurs create less so that they can maybe engage more or spend more time on the other areas in their business and life that they want to. I started 15 over 15 years ago as a parenting blogger. Bit of momsense is still my blog. I still write there. All of my social handles are in a momsense, but I do freelance writing and then the content strategy primarily now.
Lindsay [00:02:24]:
I mean, obviously I love that because I think we have a lot in common. So how, how do you help people do that? Because I think we still live in a place where and I'm a lot of my clients and I'm sure it's the same with your clients come to me because they're like, oh, well, so and so told me I should be doing this and I should be doing that. And anytime I hear the word should, I'm kind of like, hold On a minute. Who told you that? And how is that working out? So what is your sort of like secret superpower? And how do you. How do you help people create less?
Rebecca [00:03:02]:
Yeah, I really try to get people to reframe how they even think about content. So usually people come in. The issue often is Instagram because it's kind of the area that everyone struggles with just in terms of showing up. And because I always say it's like five apps in one. You're doing video, you're doing stories, you're doing feed posts, you're having to manage this thing. And then every time, you know, everyone's trying to counter the OUTS algorithm and we're losing so much of ourselves into these apps sometimes. So I try to really get people to reframe it and give people the explicit permission to think of it differently and say to themselves, okay, well, I can't show up on reels and videos five days a week for whatever reason. It's just not everyone's thing, even if they're amazing at it.
Rebecca [00:03:53]:
Time may be the issue or your best intentions to create all this content on a Monday because, you know, everyone's out of the house, completely goes awry when there's a child home or when, you know, you have to go care for an elderly parent or something happens. I mean, those things happen. And so I really try to, you know, build. I've built my business and I try to help people build their content around their life and their business and the two going into one without losing themselves. So just even reframing it to think, well, I can do it differently than what all the experts are saying, quote, unquote. Because the other thing. Thing is when we're going through, you know, courses and we're going through Instagram and we're reading all these tips and we're reading blog posts and we're watching these videos with these tips, they're just little snippets. It's just like having a little mini, you know, chocolate bar because it tastes good.
Rebecca [00:04:47]:
It's really quick. It's a quick share. But then the implementation part, the action part, is where the real worth is. And so I try to bridge those things.
Lindsay [00:04:59]:
So, okay, I love that. And I think again, you and I share very similar philosophies when it comes to creating content.
Rebecca [00:05:08]:
So I think the more people hear it from various sources, the better and easier it is for us to do our job.
Lindsay [00:05:16]:
I agree. I totally agree. So something I talk a lot about is this focus on creativity first when it comes to Creating content, which I think sometimes gets missed. Like, I always talk about how strategy, it's. It's never going to go anywhere, right? Like, there's always going to be strategy. It's going to probably, like, shift and change. And to me, the strategy is more like the book smarts kind of of content creation. So do you feel like they're like.
Lindsay [00:05:53]:
And is this something you talk about, like, this idea of creativity and bringing sort of the fun element back to marketing and back to content creation?
Rebecca [00:06:02]:
That's a really great question. Because, honestly, no, not really. With a bit of an asterisk. Right. I love creativity. I think that's probably why we enjoy scrolling Instagram so much. While we love engaging in certain videos and reading certain people or listening to podcasts. You know, that creative element, that unique.
Rebecca [00:06:22]:
So I don't position it as creativity in the sense of. I think that that can be overwhelming for people because I am creative in my way, but not in necessarily the explicit way that others are creative. Right. Some people are creative. Outwardly, I don't feel like I am. My creativity comes in being able to piece things together in content, to see connections that maybe others didn't see. So you can call it creativity, you can call it thought leadership, you can call it these different things. I think it is about understanding that strategy, yes, is going to be needed, and it helps give you a foundation.
Rebecca [00:07:03]:
It will be fluid. So don't get trapped into your strategy because you feel like you need to shift, but you can't. It's fluid, but having it will give you that guide. And if you don't have that foundation, it's hard to build the house on. Right. So you kind of set that foundation with strategy. And then the way that you create that house, that structure, that's where the creativity comes in, and that's where that personalization comes in. So if you're creative on video, if you're creative with your words, if you're creative with images, do that, lean into that, but don't let that stop you because there's other ways of doing it, and we just maybe don't always see the other ways as much because the explicit outward creativity kind of gets pushed to the front, obviously, because we're consuming that.
Rebecca [00:07:45]:
We see that.
Lindsay [00:07:46]:
Yeah. Yes, I agree. And I think sometimes that's sometimes missed. You know, if somebody's really good, like a really good speaker, for example, then absolutely create more video. If somebody like me expresses themselves better through writing, like, that's why I think I love, you know, communicating with my email list so much because I. That's the part I'm really good at. So I do absolutely agree with you. So next question.
Lindsay [00:08:14]:
Do you think the way we consume content has shifted? And I specifically think, you know, in the past little while there was, there was this big focus on educational content and the three tips to blah blah, blah blah blah. Do you think that's shifted or do you think educational content is still relevant?
Rebecca [00:08:37]:
Two parts? Yes, I think it's shifting the way we consume. And yes, I also still think educational content is relevant. I think again, depending on what your goals are, what your strategy is and those have to meet your goals. Right. So we tend to kind of forget that we're creating. If content's the bottom we're creating up, you know, we have to think about what those goals are and tie it back to that. So if educational content is going to help us reach our goals and help your audience connect to your product, your service that you're offering, then absolutely. I think that's partly, you know, when we guest on a podcast, when we, when we do speaking, when we do a blog post or when we do our newslet, there's I'm providing educational content in a, you know, did you know this is how to.
Rebecca [00:09:26]:
That's all educational content. So there's a relevancy there because it does position me positions you positions whoever's creating the educational content again is that thought leader, that authority, the expert, the go to person. And I want that, I want people to be comfortable in the way I teach, to be comfortable in the way that I can support them. And educational content really helps serve that. How you do that, what that looks like will depend on your audience, will depend on your own goals, your own company comfort level. For some it's, you know, consistent carousel posts. When we talk about video, you know, we get overwhelmed maybe thinking about a reel that's this kind of short to camera conversation. But it could be a longer form video.
Rebecca [00:10:07]:
It could be because we, if we think about a podcast, it's really just, you know, we could do it as a video and use it that way or you could turn it into a podcast if you're comfortable with that. If you're not comfortable with speaking for extended lengths, you can do that B roll style where your education tip is on video still. Like there's different tools and tactics to use. But before we get too deep into that, you just kind of need to be comfortable with what is the goal? If I'm providing educational content, why am I doing that? Every post has a why? Right. So why am I sharing this? Because it will help my audience do X. I'm sharing this because it made me laugh, it made me feel right. Those are compelling reasons to share sometimes and it doesn't go much deeper than that. Why am I sharing this? Because I have an event coming up and I really need people to know about it.
Rebecca [00:10:59]:
So everything will have a why. And that's where educational content still lands in there. How I think we're changing the way we consume is I think we're burning out, I think we're tired. I think we're over consuming at times because we're spending time consuming instead of creating because we're. And then we get overwhelmed. I think we're seeing a little bit of a step back, a little bit of an offline. You know, we're getting back to networking, we're back to in person more and we're seeing the benefit of the connections that that can make. So even just taking a break for consuming sometimes opens up that creativity piece again.
Lindsay [00:11:38]:
Yeah, and I think sometimes we forget, right? Like I remember, you know, when I was living in Montreal and I had like a Nokia flip phone. It was like, it was the razor, it was a pink razor. And I remember thinking like, you know, why would I need an iPhone? Like at the time I took the Metro to work and I was like, why would I need an iPhone? Like, I'm connected at home, I'm connected at work, why do I need to be connected in between? And now all of us are connected all the time. And I often talk about like, just leave your phone at home and go do something. Because, you know, we are sort of addicted to this little device. And it's. When you think about it, you know, so like it's. Most of our content platforms are just tiny little squares in our phone.
Lindsay [00:12:25]:
So it's so sometimes I. It just seems so funny that it has such a hold on us business owners.
Rebecca [00:12:34]:
It's really hard to separate when that, when I'm holding my phone, when I'm holding it on the job, or when I'm holding it for pleasure. And so because it does everything for me, it's my camera, it's my, you know, at times I read on it or my audiobook or you know, that kind of thing. So plus it's the platform where I'm getting emails and I'm getting requests or I'm getting, you know, that kind of, I can check in on things. So boundaries are important, but it's really hard to shut it off. And so even Just finding a way to accept that the to do list never ends and the potential for content creation never ends. So strategically, what are the things that we can do that will have the most impact or some impact or future impact without it being more than this number of things? It never ends, otherwise there's no end to it.
Lindsay [00:13:28]:
Yes, I agree. So you mentioned that, you know, you started off blogging 15 years ago and you still keep up that blog. Is there, you know, is there a return to long form content or did it ever even go anywhere? Like I mean I remember starting a blog 20 years ago. Right.
Rebecca [00:13:49]:
I would argue it never went anywhere, but it has changed again. Right. So we don't get the comments on blogs we used to. Even the viewership changes depending. So a recipe site probably is going to have different or more traffic maybe than other sites. Google is changing, that's the reality. And there's a lot of, I don't know all the details, but there's certainly a lot of concern about how the Google algorithms changing even just when you do a search. So our blog posts going to get prioritized if you do a search.
Rebecca [00:14:18]:
Lately certainly in my case, I've been noticing it's an AI distributed response that comes up. It's the first one and then it gives you the source of that. But it's, it's curating content differently. So there is a concern with that. But I would still argue SEO aside, which I still think is driving a lot of traffic for people, certainly local business owners or small business, you know, if I put in florist Ottawa, that is going to matter what comes up in search results. So there's still a relevancy there. But long form content, what it does and what I would still argue for anyone if, even if you separate out the SEO side of things, is it's giving you this kind of concentrated effort of time to create that content that then can get dispersed into other things. You can then go on to stories and talk to a further point you make.
Rebecca [00:15:10]:
You can then take a quote from that and make a feed image, a Pinterest image. You can share it on Facebook, in Facebook groups. It will build that thought leadership because you can share that when you're, you know, pitching to be a guest or an interview in a magazine, a paper, a podcast. So it will build this portfolio for you. I think, I think we're looking at it in too narrow of a way. Long form and when we think really bigger picture, it can do a lot of work for us. And why wouldn't we Want it to do more for us.
Lindsay [00:15:42]:
Us, yeah. And. And you mentioned SEO, and I think I. I feel like it's something that is probably missed a lot, you know, especially when I. And I know you're the same. Like, when I speak about content, people immediately think social media, and people immediately think Instagram. And of course, when I refer to content, I'm referring to, you know, this podcast is content, My website is content. Right, sure.
Lindsay [00:16:13]:
Social media, 100%. But, you know, all of your blog posts that you've been doing for 15 years, all of that is content. And I think, and I agree there's a very narrow version that people think it is. So let's chat about SEO for a second because this is something that I've been super curious about. It's one of those things that sometimes my copywriting clients ask me about it and I'm kind of like, yeah, I could figure it out, but I'm absolutely not an expert into it, so I would refer it out, you know, And I think 2024 has been the year of, like, nerdy Lindsay, because I've been, like, really leaning into, like, systems and data and that kind of stuff. So I feel like SEO might be a great next step. So. And again, SEO is something that we've been talking about for ages, but I don't know, has it had a resurgence? Is it just me that I'm like, all of a sudden hearing about it more, or is it always been around.
Rebecca [00:17:16]:
And we just kind of forgot around again? It's one of those things that absolutely has been around. You know, when I was blogging all the. All this time, SEO is a consideration. You know, freelance writing. When I write for publication online, we're still creating posts to SEO in terms of, you know, that's just simply headers and subheaders and how you're blocking it, how many links out, how many internal links, there's ways of doing it. I am not an SEO expert. I know enough to manage my own and manage clients to be able to, like, see what's up. I typically refer people to drivetraffic ca Darlene Moore and her team, excellent group.
Rebecca [00:17:56]:
She has some really great free resources just to even help with, like how to set up a blog post for SEO, because it is like header and that kind of thing. So, yes, that's important. I think you touched on that. Rolls up into the point of data and knowing what your data is doing to drive your content. And so I'm a big fan of that. SEO is a part of it. So when I go into Google what pages on my website are or the client's website are being visited the most often. When I do a strategy session with clients, one of the questions I'll ask is what were your top 10 posts or website pages visited in the past three, six months? Whatever.
Rebecca [00:18:32]:
The question is one, a lot of people don't know where to get that information, so it's important to know two, when they get it. It's sometimes surprising. So did you know that this old page from five years ago is driving this much traffic? And if you don't, what can we do about that content? Well, what is it that subject? What is that topic? Why is it doing so well? Can you do a part two and do a new post to link to that one and then continue the conversation? So that data is important. You can find data off of Google, which is the SEO side of things. Then you find data on your insights for your social media. So I think knowing those numbers and knowing where to look for that becomes important. And then yes, SEO is just a matter of optimizing for search. Speaking to.
Rebecca [00:19:19]:
There was a long time SEO a few years ago, maybe a decade ago, where everyone was speaking to the robots. Right. It was just keyword stuffing. It was, and you need to write to be a human. It's easier to read posts, it's easier to search. Again, I say all this knowing at this moment there's a lot of changes going on with Google that I'm not familiar enough with. But even if you write these posts thinking about, you know, that kind of data, it will help.
Lindsay [00:19:46]:
Yeah. And I think sometimes I think that's like the magic of long form content. Right. Like it just lives forever. And I, I think that's what happened. Like sometimes stuff, stuff from, you know, six years ago all of a sudden has like a resurgence of people visiting it or whatever. And I think that's kind of the magic of it all.
Rebecca [00:20:08]:
It builds authority too. So Google likes updated websites. They don't want your website to be stale. If you're listening and you primarily have social accounts, you don't have a website or you have a website that's just kind of a landing page and you are thinking, oh, maybe I need more. It's absolutely worth looking into adding a page, whether it's a blog page or at least an about page or something more. I highly recommend media pages and you know, if you're available for hire, that kind of thing. So just thinking about how you're using again, like you, it's that content ecosystem as a Whole that I look at, which I think becomes important too.
Lindsay [00:20:46]:
So when I met you in person, two things you talked about that I have stuck with me. One, the media page, which I was like, oh, kind of like blew my mind. I was like, why do I not have this? So any anywhere you know that you've appeared, any podcast episodes you've been on, any articles you've written or appeared in or whatever. So that to me I was kind of like, why do I not have that? Two, something you also talked about was pitching yourself, which you know, when I was more, when I considered myself more a freelance writer, it was something I did all the time and for whatever reason I just stopped doing that. And you know, and I talk about how my copywriting clients have always just kind of found me. My content clients, it's a bit more work, but my copywriting clients have always just kind of like found me. And then I kind of after, you know, you came to speak with us, I was kind of like, oh shit, why did I stop doing that? And I kind of forgot. So can you talk about those two things and why we need to be doing those two things?
Rebecca [00:21:59]:
Sure. So first of all, stopping doing something when we get busy, very common. Right. When we get booked and busy, we tend to. Then one of the easiest things to let go of is pitching marketing, you know, that kind thing. Absolutely, I understand. Except for that's when it's super valuable to do it because especially as service based business owners, you know, there's, there's typically I have a long lead time usually with you know, meeting a client or they learn about me to when they book with me just because there's a comfort that a trust that gets built. You know, sometimes people will book, oh, I heard about your referrals, you know, someone will book, heard about you from someone.
Rebecca [00:22:39]:
So I'm ready to go. But otherwise there is a little bit more of a warm up time. So you know, keeping the referrals are always great, but being able to keep that presence is important. So what a media page does, you can call it media page, press page, speaker page, depending on what it is, but it's basically a, you know, thought leadership or expert page proof of I do these other things. So yes, I have my services, yes, here's how I work with clients, but people have also hired me or worked with me to do the following. I have been in this media as a TV guest, as a guest interview expert. I've been on these podcasts, I've spoken at this event, I've given This workshop, I was a guest expert in someone else's program. Those things are relevant.
Rebecca [00:23:29]:
So what does that look like? And it just, it really could be a list of links, it could just be dates and links. I think mine is very much like that right now because I have 15 years that I'm kind of updating and keeping going. But if you have video, it's embedding the video. If you have images from the event of you on a stage, it's that. Because then you start to also encourage people to think about you in that light. Right. For a long time, I mean, I've been speaking at events and speaking in workshops and speaking at conferences for almost the entire time that I've built this business. And yet for a long time, you know, I didn't really call myself a speaker.
Rebecca [00:24:07]:
I've been doing it since high school, like speaking competitions, everything. Right. And so I don't know why sometimes I think we don't tell ourselves these titles are okay, like we're waiting for someone else to give us permission to use it. Of course I'm a speaker. I've been literally doing it for 30 years now in some capacity. So, you know, just being able to stand up sometimes and say, this is who I am and this is what I do, it helps to position yourself and I'm a big believer in being able to position yourself to where you want to go based on your goals that then also takes action. So that's the page. So it's just a web page.
Rebecca [00:24:44]:
You can make it into a PDF if you want to be able to have a quick access for someone if you're emailing a pitch. But just having a link to this is where I've appeared beyond my own stuff gives some of that credibility factor. So there's that in terms of pitching as service based business owners, as you know, even if you run a brick and mortar or product, pitching is a matter of, you know, let's work together in some capacity. So let's, you know, I'm going to pitch for a podcast guest. I'm going to pitch to speak on stage. You might pitch to do an affiliate or a partnership bundle program, you know, trade off, something like that. And of course you pitch media. So I work with a lot of clients that I highly encourage to pitch media, whether that is local, I think a lot of people can start there or online, whatever the case is.
Rebecca [00:25:40]:
But media is written and broadcast or podcast is media. But by pitching that again, you get to talk about your thought leadership, you get to talk about things it's not just pitching, you know, hey, I have this business. It's, here's my perspective. And I think your audience will benefit because. And so even just getting, you know, those features for your business, and that's why people hire pr if they're going to do it, you know, more specifically, maybe, but you can do it yourself to start and just think about it that way.
Lindsay [00:26:14]:
Yeah, yeah. And you use the word collaboration, and I think that's really what it's about. And I think especially as women business owners, I think sometimes we forget that we're like, oh, wait a minute, I've done all these other things and we sort of forget to list it, or we're kind of like, oh, nobody cares about that. Right. And I think sometimes we kind of play it down a little bit when really, like, even if you've never appeared on stage, I'm going to get guess. Anybody who's listening to this, you've done something out there that's worth mentioning on your website. So I, I think, yeah, that's a really important piece. And those were the two things that I've, like, been thinking about since we met that weekend.
Lindsay [00:27:00]:
And I was kind of like, oh, yeah, like, I like on my list here, like, I legit have, like, oh, who. Like, like, I used to pitch agencies, you know, when I, when I was considered considering myself a freelance copywriter. And I, and I stopped. I mean, to be fair, I've had two kids since then. But like, I forgot that I was like, oh, I can do that. Like, I can still do that. Anyways, those. Thank you for that reminder.
Rebecca [00:27:27]:
I appreciate, I'm glad. And sometimes it's just sending a dm, right? I have an idea. Can I send you an email? Can I. You know, and you can just bridge it that way. It doesn't have to be a fully drawn proposal yet. And I think I'm a big fan of, yes, collaborating, but relationship building. So, yes, I don't always reach out to people because I feel there's something they can do for me. Sometimes I reach out to people because I really genuinely want to know what they're doing.
Rebecca [00:27:55]:
And I build a system of connecting with others. I, I like saying other people's names when, you know, the topic comes up. I like being able to share. You know, I like it when people ask me, do you know somebody who does this? I like being able to answer that. So building community that way, because it's not always necessarily the person you're directly pitching, but there might be something else, you know, in the future, a connection that, that matters or even just it's fun or it's just nice and it's great. Yes, that's okay too.
Lindsay [00:28:26]:
I agree. And I think, you know, and so many of us operate in such a silo, right? Like I'm in my house, there's laundry over here, there's like, you know, it's right. I don't have a real office. I just have like a corner. So it's, you know, and I think we kind of forget that most or at least a large percentage of marketing is really just about building relationships with other people and being able. And I agree, I love being able to refer other people. If you need a web designer, I know people and so, and I think sometimes those building of the relationships is so someone else can refer you later on. Right.
Lindsay [00:29:09]:
So you're top of mind for someone else.
Rebecca [00:29:12]:
I think there's value in just building collaboration and community and that give and take is one way to do it. Yeah, absolutely. And I mean, this goes back to what I said in the beginning where I'm trying to encourage people to reframe content and simplify their content. You know, if you tell me, because we're busy and we get busy all the time and depending on life situations, caregiving, you know, parents, family, friends, whatever the case, your own health situations, like we've all been there, you know, whenever we think about, well, if I only have this much time, where do I spend it? Yes, show up on the marketing platforms where your audience is. But I would highly encourage people then to also take the time and research their pitching and send those emails like taking those actions that are less passive and much more, you know, push marketing or push connecting, I think that's a valuable use of time. And we don't consider that because it's not social media, it's not technically creating content, but it's doing all the work to set up your future content.
Lindsay [00:30:20]:
Yeah, yeah, I agree. And I think, you know, you said something about like the return to in person and I think, you know, that's definitely something I've been embracing because I'm kind of of, you know, again, right, we operate in these like silos, right? Like I'm in my house, you're in your house. Right. And even though we're like a five hour drive apart, I think there is something to be said about getting out into the world and like putting your real pants on and your mascara and stuff and like being a real person out in the world. And I think just because even if you have an online business or if you're a small business with a. With an online component, there is something so special about connecting with people in person. And I think. Right.
Lindsay [00:31:09]:
Like so many of us, you know, and the idea of connection, which I think a lot of us are missing, especially like on the tail end of the pandemic, and I think so many of us are craving that kind of.
Rebecca [00:31:25]:
Connection and I think it fuels our rest and creativity. I think that kind. It's a different, you know, ability to connect with someone and, you know, find that commonality or just find a way to chat and just. Yeah, you become refreshed in a way. I'm an introvert, so I don't get refreshed in terms of. If I go to an event, you know, and I'm social and I like it and that's great, that's what I do. But I need downtime after, and I know that. So I build that in.
Rebecca [00:31:58]:
I used to go to conferences in Toronto, east coast. Like, I'd fly to them, speak on stage or attend. And I highly encourage that. That was pre pandemic and it helped build my business. Absolutely. Because those connections, when you're sitting around having a coffee with someone, it just, it connects differently than an email does every single time.
Lindsay [00:32:14]:
Yes.
Rebecca [00:32:15]:
But I would do that and then have to just build in so much downtime after because I don't recharge that way. But I absolutely would leave there feeling refreshed from the business standpoint because other people get it. Other people are living it too. They understand we understand each other. There's a potential cool new thing that we might do together. That's exciting.
Lindsay [00:32:41]:
Yeah, I agree. And I'm the same. If I go to a conference, I'm all peopled out and I just have to be like, nobody talk to me. I'm just gonna watch Netflix for two hours. I'm the same. Thank you so much for coming and chatting with us. How can people find you and how can people work with you and what are you up to?
Rebecca [00:33:02]:
Yeah, on Social, it's idamomsense. You can find me@rebecca stanisick.com. i'm updating. I have one on one services there. I am launching digital products courses and training. So it'll be kind of workshop style or, you know, a lot of action built in because that's what I focus on. But certainly it's this concept of, you know, setting the foundations. There's content replay, which will be all about repurposing existing content.
Rebecca [00:33:31]:
So we're putting our content to work for us more. And then I have position and pitch, which is about positioning ourselves as thought leaders and pitching and how to do that. And I'll include examples of how I would work things and everything. So I have a few different ways if people prefer to do one on one, like really get, you know, me to read something and help them write the email or help them write the content them. That's all my website. They could book a free chat with me and find out more.
Lindsay [00:33:57]:
Amazing.
Lindsay [00:33:58]:
Well, thank you for joining us. Thank you. It's lovely to chat with you and you're a real smarty pants.
Rebecca [00:34:07]:
Thank you very much.
Lindsay [00:34:08]:
All right, toodaloo everybody, and we'll see you next time.
Lindsay [00:34:14]:
Thank you so much for listening. If you loved what you heard, don't forget, forget to subscribe, leave a review or share this episode on social media. And don't forget to tag me on Instagram at Lindsay Smith Creative. And if you do all three, I'll be your best friend forever and invite you to all my birthday parties. That's it for today and I'll see you next time.
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