The relationship between branding and success with Puja Malhotra

Your Brand Should Feel Like a Hug: The Role of Branding in Your Business

When we think about branding, what comes to mind? Logos, colours, mood boards? While those elements play a role, branding is so much more than aesthetics. In a recent episode of Content Magic, I had the pleasure of chatting with Puja Malhotra, founder of Roop Creative Agency. We dove deep into what branding truly means and why it’s essential for small business owners to evolve their brand as they grow.

Branding Is More Than Just a Logo

One of the biggest misconceptions about branding is that it begins and ends with a logo. As Puja shared, branding is actually a process of self-discovery. Before any visuals are even considered, a brand’s foundation must be built on strategy. This means:

• Understanding your vision
• Defining your business personality
• Clarifying your messaging and tone of voice
• Identifying how you want your audience to feel when they interact with your brand

Your brand isn’t just how it looks—it’s how it feels. It’s about evoking emotion and making your audience feel something when they experience your business.

DIY Branding Will Only Get You So Far

DIY branding is a great place to start, especially when resources are limited. Many entrepreneurs begin with Canva logos and quick website builds, but as their business evolves, so should their brand. Puja works with many clients who reach a point where their DIY branding no longer reflects their expertise or the level of professionalism they’ve achieved.

This shift is a sign of growth. When your branding no longer aligns with the level of business you’re operating at, it’s time to invest in something that truly represents you.

Your Website: Your Hardest-Working Employee

Social media is an excellent tool for visibility, but relying solely on platforms like Instagram can be risky. Algorithms change, accounts get hacked, and you don’t actually own your followers. That’s why Puja emphasizes the importance of having a website—a platform you control.

Your website should:

• Clearly communicate what you do and who you serve
• Make it easy for potential clients to contact you
• Automate processes like booking appointments or purchasing services

She shared a great example of a client who used to take all class bookings via DM. It was a time-consuming mess. After shifting to an automated booking system on her website, she went from spending days organizing appointments to selling out classes in seven minutes.

The Evolution of Your Brand

As business owners, we’re constantly growing and changing. Your brand should grow with you. Puja encourages entrepreneurs to embrace the evolution of their brand rather than resisting it. Whether that means investing in a professional website, refining your messaging, or rethinking your brand’s aesthetic, these updates help position you as the expert you already are.

Investing in Your Brand Is an Investment in Your Business

If you’re hesitant to invest in branding, think about how you feel when you send someone to your website. Do you feel proud and confident? Or do you hesitate, knowing it doesn’t fully represent you?

A strong brand gives you confidence in your business, helps attract the right clients, and positions you as an expert in your industry. And if you’re ready to take the next step, working with an expert like Puja can help bring your vision to life.

Connect with Puja:
Website: Roop Creative Agency
Instagram & Threads: @roopcreativeagency

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