If you’ve ever felt like the world is screaming at you to "scale, scale, scale" your business—and you secretly want to stay solo—you are not alone. I sat down w...
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Let’s talk about SEO. Not the soul-sucking, 200-factor, mysterious beast the internet makes it out to be. I'm talking real-life, small business SEO—the kind ...
There’s a lot of noise out there. If you’ve opened Instagram or your inbox recently, you know exactly what I mean. Endless tips, trends, and templated scripts. ...
1. Keep It Simple (Seriously)
One of the biggest mistakes I see in DIY copy? Overwriting.
You’ve got too many words, too much jargon, and not enough clarity. ...
If Instagram disappeared tomorrow, would your clients or customers still know how to find you?
If your entire business lives on social media—especially a platf...
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