Cut through the online content noise without being cringey

There’s a lot of noise out there. If you’ve opened Instagram or your inbox recently, you know exactly what I mean. Endless tips, trends, and templated scripts. It’s no wonder creating content feels more exhausting than exciting.

So how do you actually stand out online—especially when you’re not interested in going viral, hopping on every trend, or becoming a full-time content machine?

Let’s talk about what actually works when it comes to creating content that gets noticed, gets remembered, and builds real connection with your audience.

Why Standing Out Feels So Damn Hard

Here’s the thing: content isn’t just about posting—it’s about being seen, heard, and understood. And in today’s world, that can feel like shouting into the void.

We’ve all felt it: the pressure to “go viral,” get more followers, grow our lists, and somehow hack visibility. But the truth? Standing out isn’t about being the loudest voice in the room—it’s about being the clearest and most consistent one.

So let’s stop trying to out-dance the algorithm. Here are four real ways to make your content matter.

1. Take a Stand (Yes, Even if It’s Uncomfortable)

Want to be remembered? Then stand for something.

That doesn’t mean getting political (unless you want to), calling people out, or pretending to be controversial. It means having an opinion about your industry. Your niche. Your people.

The era of cookie-cutter content is over. What cuts through now is clarity and conviction.

This is what real thought leadership looks like: not just sharing what you know, but why it matters and what you believe. Yes, it requires a little courage. But you don’t need to be loud—you just need to be honest.

2. Tell Better Stories (Not Just Share More Facts)

People don’t remember bullet points—they remember moments. Your audience doesn’t need another tip carousel; they need to feel something.

That’s why storytelling works.

Whether it’s an analogy, a client experience, or something seemingly random like taking an adult ballet class (yep, I made that up), stories are sticky. They help your content connect on a human level.

But don’t get stuck thinking storytelling has to mean “oversharing.” Vulnerability doesn’t mean airing your personal life. It just means being real—and finding the audience takeaway in the process.

3. Use Your Actual Voice (Seriously)

If your content sounds like it could’ve been written by anyone, it won’t stick with anyone.

You don’t need to sound polished. You need to sound like you.

I’m talking about quirks, isms, catchphrases, weird little expressions you say on Zoom calls. Whether it’s “toodaloo” or “hot mess express,” if it’s something you’d actually say, it deserves a place in your copy.

Personality connects. People want real, not perfect.

4. Repeat Yourself on Purpose

Yes, I said it.

The blessing and the curse of content is that most people aren’t paying as close attention as you think. That means you can (and should!) say the same thing more than once.

You’re not annoying anyone—you’re reinforcing your message. In fact, you’re doing them a favour.

Just like a journalist finds different angles on the same story, you can approach your core message from multiple directions. If you want to be known for something, repeat it until you’re blue in the face.

Final Thoughts: Keep Going (Even When It Feels Like No One’s Listening)

There will be days when it feels like you’re talking to yourself. I’ve been there. But content is a long game. And the people who stick with it? They’re the ones who get remembered—and get results.

So whether you’re showing up in an email, a post, a story, or a podcast, remember: you don’t need more content. You need better content—the kind that sounds like you, stands for something, and makes someone say, “Oh my god, she gets me.”

Want help planning content that actually connects?
Download my free No-Stress 30-Day Content Planner and get 30 ideas to help you show up with confidence—no dancing required.