5 Simple Ways to Improve Your Copywriting (Even If You’re Just Starting Out)

1. Keep It Simple (Seriously)

One of the biggest mistakes I see in DIY copy? Overwriting.

You’ve got too many words, too much jargon, and not enough clarity. Instead of saying, “We specialize in digital brand optimization through holistic omnichannel strategies,” try something like, “We help small businesses get found online.”

Pro Tip: Write like you're explaining it to a five-year-old. Then come back and edit with fresh eyes. Your audience will thank you.

2. Give Your Copy Breathing Room

Long, dense paragraphs are a scroll-trigger. Your readers won’t bother—they’ll delete, skim, or bounce.

Instead, make your copy scannable. Use short paragraphs. Add line breaks. Treat each new idea like it deserves its own line.

When you give your audience space to absorb your message, they’re more likely to stick around and engage.

3. Pick One Thing to Be Known For

This one’s spicy: You need to focus your message.

Yes, you might be multi-talented. Yes, you can do 37 things. But when it comes to your copy, clarity wins.

Ask yourself: What do I want to be known for?

If your audience can’t remember what you do, they won’t refer you—or hire you.

And hey, I’ve been there. But leaning into what’s marketable (not just what you can do) is a game-changer.

4. Read It Out Loud (Or Better Yet, Record Yourself)

Want to make sure your copy sounds like you? Read it out loud.

Even better—record yourself reading it, then play it back. If anything sounds robotic, stiff, or not like something you’d say at brunch, cut it or rewrite it.

Your content should reflect your real voice, quirks and all. That’s what makes it relatable and trustworthy.

5. Not Everything Needs a Call to Action

I know, I know—this goes against all the marketing formulas.

But listen: sometimes your content just needs to connect. No CTA. No next step. Just… a moment of “Oh wow, that really resonated.”

Connection builds trust. And trust drives sales. So don’t stress if every post, email, or blog doesn’t push for a click. Sometimes, nurturing your audience is enough.

Final Thoughts: Writing Copy That Sounds Like You

You don’t need to be a professional copywriter to write great copy. You just need a little strategy, some intention, and a willingness to be human in your writing.

So next time you’re writing content for your business, remember to:

• Keep it clear

• Give it space

• Stay focused

• Sound like yourself

• And know when to just connect