Introducing
The Content Code
Spend less time and energy in content creation doom, learn to do it on your own terms and ditch the overthinking forever.
The Content Code is the only program of its kind.
It combines strategy, creativity and intention to teach you how to create less content and make more impact. Yep - it's possible. No flashy tactics, trends, or going viral. This program is about creating sustainable content that continues to work for you in the months and years ahead.
Enroll now!The Content Code is a 5-step signature process that will help you love creating content again. Promise.
Content is not just social media. Content refers to your entire digital presence and marketing. And here's the thing; what works for someone else might not work for you. That's why a prescriptive approach just won't cut it. Your business is totally different from everyone else. Your content strategy should be too! There are no cookie-cutter templates here. Only personalized service.
Love it! I'm in.
This program is for you if you want to:
⚡️Create content that stands out amongst the noise.
⚡️Tune into your creativity and lose the content pressure forever.
⚡️Learn how to simplify the content creation process.
⚡️Show up online with confidence and come up with tons of content ideas.
If you're spending 90% of your time creating content that only 6% of your audience sees then it's time to change things up. The Content Code is the solution creating simple and clear content that attracts subscribers and sales.
I'm in! Sign me up.What's inside The Content Code modules?
Module 1: Reframe & Refresh
This module is all about examining why we feel burnt out by marketing. We examine some of the traditional ways we've been taught to create content to start to learn new ways that make the process simpler, faster and more fun.
Module 2: Creative Flow
In this module, we talk about how to get into creative flow so the content ideas come often and more naturally. And, this process will be different for everyone!
Module 3: Messaging
Before we create great content, we have to get super clear on what we want to say. And that's what this module is all about. Choosing the one thing you want everyone to know about you and your business.
Module 4: Brand Voice
A huge part of your personal brand is your brand voice or brand tone. This module is all about determining what your brand tone is and how to show up in this voice across all your content.
Module 5: Copy & Communication
Content is communication and to communicate effectively in the online space you have to know how to write! In this module, we are breaking down some key copywriting skills you can adopt immediately.
Module 6: Storytelling
In this module, we dive into how storytelling can be an effective way to create content and why it works. We also chat about things like analogies, metaphors and similes.
Module 7: Nurture Content
Creating effective nurture content will lead to sales! In this module, we learn why we need nurture content and how to make it, with a focus on long form content. You will learn several methods for nurture content.
Module 8: "No-Formula" Formula
We are commonly taught a specific formula for creating content. What if we ditched that formula and focussed more on creativity? In this module you will learn a brand new formula for creating content and it does not include viral hooks!
This is a hybrid program. Live calls and recorded lessons and lots of opportunities to have your content reviewed.
Hi! I'm Lindsay.
And I'm so glad you're here.
I'm a copy, content and marketing expert and it's my mission to help other business owners lose the overwhelm when it comes to creating content.
Here's the thing. You can spend less time creating content, feel good about what you're putting out there and attract new clients.
These things aren't mutually exclusive!
With 20 years of experience as a journalist, reporter, copywriter, blogger, content creator and social media manager, I'm coming at you armed with tons of knowledge.
"You showed up with a relaxed, be-yourself, authentic personality and for me, it was a regulated nervous system and I recognize that’s one of the reasons I absolutely loved working with you and can’t wait to work with you again." - Kathy
"I could not be happier with the entire experience. She went above and beyond and delivered exactly what I needed. Lindsay is truly an expert in her field and I can not recommend her enough!" - Amy
"Working with Lindsay was not only a relief and end of my frustration and overwhelm but she also made the experience fun and easy. I highly recommend working with Lindsay for any of your content needs." - Jenn
Featured in:
By the end of this program you will have:
⚡️A personalized content strategy that works especially for you and your business.
⚡️A ton of content ideas and ways to never run out of them.
⚡️Copywriting skills to continually communicate your offers, products and services.
⚡️Clear messaging! Knowing how to say what you want to the people who need what you sell.
Love it! Sign me up.
