The keys to building a successful community with Inbal Claudio | Ep. 16 Content Magic with Lindsay Smith

This is a good one! My guest today is the delightful Inbal Claudio, a community builder and entrepreneur. She is the founder of Like Minded Collective, a free networking site for women entrepreneurs. Her mission is simple: friendship before business. 

In this episode we chat about the difference between audience and community (and why you need to know), best practices for building your own community, setting boundaries and sticking to them, knowing your why and how to cultivate authentic collaborations and build a community and business you love and can be proud of. 

05:20 Members' sense of belonging is critical.

06:51 Prioritize understanding your purpose for community building.

10:52 Building community gives a different, meaningful feeling.

14:34 The times of instant content conversion are gone.

18:06 Value of engaging with email and Instagram.

22:56 Create community of like-minded members, remove negativity.

25:01 Define purpose, set boundaries, and stay consistent.

28:19 Becoming authority in community building, offering workshops.

31:35 Balancing value and community building for success.

34:43 Expressing gratitude, call to action, and invitation.

CONNECT WITH INBAL!
Instagram: @like.minded.collective
Website: likemindedcollective.com
Local CA events: Like Minded OC

Inbal [00:00:00]:
I don't think about my Instagram followers. It's nice, but you want to build community, not an audience.

Lindsay [00:00:07]:
Yeah. And I think the difference is talking to people and talking with people.

Lindsay [00:00:13]:
If you have an online business, you're creating content. And the way you create content is more important than ever. It's really noisy out there, and learning to stand out is the only way. Hey, I'm Lindsay, and I'm the host of the content Magic podcast, all about being an entrepreneur and creating kick ass content to market yourself and your business. I have a not so secret superpower for copywriting, marketing, and content, and I've helped hundreds of folks just like you show up with a ton of confidence in the online space. I've been doing this content thing for 20 years, and I believe the real magic is a combo of intuition, creativity, and strategy. You can create content for your business without losing your mind, I promise. So tune in every week for tangible content, tips, inspiring guests, and some real spicy opinions.

Lindsay [00:01:04]:
Probably mine. Ready to dive in?

Lindsay [00:01:07]:
Let's go. Hi, everyone. Welcome back to the podcast. It's me, Lindsay, the host, and I'm thrilled to welcome my friend inbal to the podcast. Hi, inbal.

Inbal [00:01:21]:
Hi, Lindsay. I'm so excited.

Lindsay [00:01:24]:
I'm so excited. You. She is like a community, I don't know, community expert, community builder, community special. She's just really good at building community. And if you ever have the pleasure of meeting her in person, you will know why. Because I feel like, and this is what I said about you to other people. I was like, she looks you in the eye and she asks you questions, and she's, like, so engaged. And I was like, no wonder you're an expert at community.

Lindsay [00:01:52]:
I was like, anyways, I told everybody how lovely you were. So can you tell people where you are and who you are and what you do?

Inbal [00:02:04]:
Sure. So I will reciprocate that, because every single person that I talked to about Canada, I was like, oh, my God, I finally got to meet Lindsay. So much fun together, and, yeah, so everything is mutual. My name is symbol. I am the founder of like minded Collective. It is a free social networking platform for women entrepreneurs. We have free community, free networking, free resources. Starting in February, we have a free journaling event every single week.

Inbal [00:02:39]:
And it's really a place where we put friendship first and business second. I felt like as a small business owner of a candle company for about eight years, everybody looked at me like a dollar sign. I was being pitched to constantly join my Facebook group, but don't talk about your business. Buy my course, join my mastermind, and all I want to do is find my business bestie. And I realized I need to create this space because it does not exist. And I worked for two and a half years to build out a custom platform that will allow women to just find their friends and grow their business. So I launched almost two years ago. It'll be my two year birthday, February 2, and it's been amazing.

Inbal [00:03:25]:
We've had over 2400 women sign up for the community.

Lindsay [00:03:32]:
It's likemindcollective.com.

Inbal [00:03:35]:
Likemindedcollective.com?

Lindsay [00:03:37]:
Yeah. So go check it out. It's free. And it's kind of like, yeah, I love that you just invented your own way. You're just like, this doesn't exist. And it's not like another Facebook group. You're like, I'm going to build this thing. And I've said this to other guests, too.

Lindsay [00:03:55]:
And it's the same with you. You just have this magnetism that you're just like, I just want to be your friend and hang out with you. And you bring that to the online space as well. So go check it out if you haven't already. And it's true. And I've had this conversation about community, and you and I met at this conference a couple of weeks ago. I've talked about community before and I keep trying to define it, and I think it's different for everybody. Right? You and I know Emily McDonald, and she said the other day, she was like, she said, what would your customers do? Or your users, or your people if they all came together and had a conversation at a dinner party, what would they be talking about? I was like, oh, that's good.

Lindsay [00:04:44]:
So I think about that often. So how do you define community? It's like this. I don't know, it's become this buzzword.

Inbal [00:04:51]:
Yeah, it is a buzzword. And it's funny because I talk about this a lot. The definition of community, it really is, in my opinion, it is creating a space where people feel seen, heard, and are appreciated. You could talk about whatever you want. It could be yoga, it could be margaritas. It could be business. It could be motherhood. It could be anything.

Inbal [00:05:20]:
As long as your members feel seen, heard and appreciated, they're going to feel like they're a part of a community. So that's my definition. That's what I really, truly think when I ask other people, because I do workshops on this a lot, the words that come out are support, family, life changing. So all those words really are my goal in having people feel that way when they join my community. Or if you're not going to start your own community, but join one, make sure that you feel those things inside. Like I was saying in the beginning, you don't feel like a dollar sign, you don't feel icky, you don't feel salesy, you don't feel like people just don't care about you. You're just a number. So try to find communities that make you feel like those words that I just said before.

Lindsay [00:06:12]:
Yeah. And sometimes you kind of have to test stuff out first and be like, oh, this feels really good. I like hanging out in here, or this feels really yucky. And I agree, there's like so many places in the online world and a lot of it is like you are just a number and you're just like another person in the Facebook group or whatever it is. And you do feel like you're constantly being pitched to or whatever.

Inbal [00:06:48]:
Yeah, go ahead. Sorry.

Lindsay [00:06:49]:
No, you go.

Inbal [00:06:51]:
So I was going to say when it came to that, what I tell people to work on first and foremost is figuring out their why. Because if you lose your why, you're going to treat your members like they are a number in a dollar sign. And I was totally guilty of this for a few months way back, like, I would say maybe a year and a half or so ago, all I cared about was numbers. I was like, who's signing up? This is when my whole community was paid. Who's signing up? Why are they leaving? Why are they not signing up? Why are they canceling? After their free trial, all I cared about was the numbers. And I got to the point where I was like, I need to make this whole thing free because I lost my why completely. And my why is I just want to make women entrepreneurs feel like they matter and they're incredible, right? So I lost that completely. So when you're talking about community building, it's so important to really know your why and come back to your why all the time, or else you're going to make your members feel like they're a dollar sign.

Inbal [00:07:54]:
It's almost like desperation, right? You're like that desperate girlfriend who's like, please stay. But really you just want to be yourself and your members will see that and they'll stay.

Lindsay [00:08:05]:
Yeah. And I think that's a testament to the weird, desperate energy that you feel in some types of communities or some types of groups. And I think you have to sort of check in with your intention, too. Like, why are you building this? Right? And I think we've gone from this place of having an audience to having a community. And I feel like three or four years ago, we kept talking about audience, audience, audience, and now we talk about community, community. And this conference that we went to. Yes, there were some incredible speakers and panelists, but I think the biggest takeaway was legit. The people like getting to meet you, getting to meet other people who I've only got to see like this on a Zoom call, getting to see them in person, meeting other random people who I get to voice message ridiculous things over the dms.

Lindsay [00:09:09]:
That's how I roll, right? And I think we can find collaboration there. Taking the dollar sign off people's heads. And I think referrals go a long way too, right? I've had people in your group refer one of my community calls, and so people came and that was just like organic, just like, oh, check out Lindsay's blah blah blah blah. And that's what I love about what you're building. And I think it does go back to that. Why? Right?

Inbal [00:09:46]:
Yeah, it does. And I always tell people when you connect with somebody, don't look at them as a potential client, look at them as a potential referral. Right. Where you're interested in them. I'm interested so much in you, Lindsay. And like you said, when you meet me, I'm going to ask you all these questions because I want to make sure that, you know, I genuinely care what you have to say. And I genuinely care about getting to know you to see if we can be friends. Right? Are we vibing? And maybe I can refer you business.

Inbal [00:10:20]:
I have a community. You came and taught in it. That benefits me because my members now are able to have a copywriter to go to. So I look at people as potential friends, referral partners, and that's how I approach the conversation. So it's not desperation. Instead it's referral. And I love the audience versus community conversation. It's so important because a lot of people think their Instagram is a community, but it's not, right? It's an audience.

Inbal [00:10:52]:
It's you and that person. When you are the community builder and you can bring other people together, that's when it's a community. It's so different. An audience versus community. It's just a different feeling. I don't seen, heard and appreciated as a follower of somebody on Instagram. I feel. But that's it, right? It's not like you're waking up in the morning thinking like, oh, I wonder what involves up to today, right? No, but me, I think like, oh, I wonder if two people that I knew were going to collaborate, collaborated, or I wonder if the people in my program, the three people who are in Chicago, I wonder if they're going to do an in person event together.

Inbal [00:11:37]:
This is my community. I think about know, I don't think about my Instagram followers. It's nice, but you want to build community, not an audience.

Lindsay [00:11:46]:
Yeah. And I think the difference is talking to people and talking with people. And I wonder, not everyone can do it. I'm not sure everybody has that community mindedness.

Inbal [00:12:07]:
I agree.

Lindsay [00:12:08]:
Okay. Do you concur? I do.

Inbal [00:12:12]:
I agree on a few levels. I think everybody should do community building, but I don't think it's meant for everybody. And I don't think a lot of people can do it. A few reasons. When you are a community builder, you're going to get feedback whether you like it or not. Some people just can't take feedback. I get more negative feedback than positive feedback and it just flies out of people's mouth. I'll give you an example.

Inbal [00:12:42]:
I know I had an orientation and this woman was on it and we were walking through how to use the platform and you have to toggle things on and it changes colors. When it's off, it's just black. When you toggle it on, it's pink. And she's like, oh, I don't know why you decided to do that. And I'm just like, yeah, so anyways. But to me, I'm just like, because you're one out of how many people that have figured out how to toggle on a social media account. Right. But it is what it is.

Inbal [00:13:17]:
So a lot of people give you feedback and criticism and don't understand why you're doing stuff, and some people just can't take that. I look at it as like, okay, let me think. Like, am I doing this incorrectly? Let me look at it. Let me tweak it if needed. I love feedback because it helps me grow, but some people just can't. And it also is a long game. Right. Community, for the most part, is free.

Inbal [00:13:40]:
You can create community amongst your clients, your paid members. However, most of it is free. And it's a long game. And it's a lot of effort to remember people, to remember people's names, to connect them with one another, to provide them value. So it's not meant for everybody, although I think it's beneficial for everybody.

Lindsay [00:14:01]:
Yes, I agree. And I think people forget that and we're in a time of super sexy offers. And clickbait and make $90 million tomorrow. And I don't know why I have to put on that announcer voice when I talk like that. But we're in this time of, like, right? We're inundated with those messages of immediate success, whatever success looks like. And I agree. And it's the same thing I say to my content clients. People are like, my content is not converting.

Lindsay [00:14:34]:
I'm like, okay, well, the times of content immediately converting, like, dm me the word blah, blah, blah, that time is gone, right? Yeah, sure, your content can convert, but there's kind of a system for it. It doesn't. Immediately gone are the times where people are in your dms being like, yeah, I want to buy this random thing. Unless it's like, I don't know, the middle of the night. I don't know. Did we talk about this, like, when nursing babies in the middle of the night and you get, like, a Zara parcel? What did I order?

Inbal [00:15:09]:
For me, it was Abercrombie. I get the emails. It's like 40% off, mostly everything, with an additional 20% off. I'm like, buy now.

Lindsay [00:15:22]:
Yeah.

Inbal [00:15:23]:
My husband's like, did you buy another pair of sweatpants?

Lindsay [00:15:27]:
Yes, obviously I did. Marketing works. I know.

Inbal [00:15:34]:
Yeah, it's totally true. You can't just DM people and expect them to be like, oh, yeah, this is amazing. However, with community, you can offer something free, and they're more likely to jump on. My. My community lives on its own platform, right? Like minded collective is its own platform. So I need to let people know who follow me on Instagram. Like, let's get off Instagram and join me in like minded collective. Because some people think the community, and I put that in quotes.

Inbal [00:16:08]:
There's no video, but quotes is on Instagram. And so I message every single person. I'm like, hey, thank you so much for the follow. I'm always curious how people find me. Do you mind sharing? I'd love to hear. And just so you know, we also have a free platform with community workshops and networking where we put friendship first and business second. And I send that to people just so they know. Some people sign up, some people don't.

Inbal [00:16:34]:
A lot of people respond, telling me how they found me. But that starts the conversation. I'm always, oh, like, a lot of people are from Amy Traz community because she just sent an email out.

Lindsay [00:16:46]:
Amazing.

Inbal [00:16:46]:
Like, oh, I love know. And we talk about Amy for a little bit, and now we have shared connection, and I know where they came from. So it's always good to have conversations without being like, oh, hey, just so you know, I have this six week program starting. Do you want to buy in for me? It's a lot easier to promote something free that's beneficial to female entrepreneurs than trying to sell them on my program.

Lindsay [00:17:12]:
Yes, I agree. And I think that also is. We talk about this, too, a lot. Is you own that real, like, if Instagram dies tomorrow, you got nothing. And I think that's right. So I think that was brilliant on your part to build your own thing. It's not a Facebook group, it's not an Instagram channel, or whatever the hell. And it's the same with building an email list that is something that you own where you can talk to your people.

Lindsay [00:17:46]:
And, I mean, I don't know. Now there's new email rules. I don't know. Kajabi emailed me and the other, like, we'll take care. I was like, okay, bye bye. Yeah, exactly. But, yeah, I think that when it comes to content, that's your website that you own. So all that conversation is yours.

Lindsay [00:18:06]:
And all of your email addresses. Like, all of those people, you have all those email addresses, and so you get to talk to all your people off of. And I think that goes to show, too, and I love that, that you follow up with people immediately. And I think that's a great practice to do on Instagram. And this is another thing, too. And I talk about this, too, like, having conversations and stuff. I wonder if it can be taught, having those conversations in the dms and being like, hey, where did you come from? And I wonder if that part can be taught or if it's just something that some people are really good at.

Inbal [00:18:48]:
I teach this in my free workshops that I do all the time, like, how to bring more people into your world. And there's so many benefits to connecting with people on Instagram right away because people just randomly go and follow. So if you message them not instantaneously, because they'll think it's like a bot or something. And I always use their first name.

Lindsay [00:19:10]:
And if I can't find their first.

Inbal [00:19:11]:
Name, I'll go to their website, I'll go to their page, and if I don't see it there, I'll message them and say, hey, just hey, without their first name. And I'm like, try to find your first name on your website. But couldn't find it. What's your name? Right. So even something like that. And then you get like, oh, my God, they went to my website. That's so know, and you get market research to see where people are finding you. If it's like, oh, I listened to Lindsay's podcast episode that just dropped.

Inbal [00:19:41]:
I loved your episode. I'm like, oh, amazing. Thank you so much. And then I know, like, okay, podcasts are working. So that's market research for me. What's working and what's not working? Oh, I found you on my for you page. Oh, I found you from your ad. Oh, I found you from a reel that you did.

Inbal [00:19:57]:
And then you're also starting that conversation. So when people respond to me and then I respond back if they're like, oh, yeah, I found you on my for you page, I'm like, oh, amazing. Thank you so much. If there's anything business related or community building I can help you with, please don't hesitate to ask. So I'm telling them, like, hey, I'm a community builder. I want to provide you some. I'm a resource for you, essentially. And I'm leaving the conversation up to them.

Inbal [00:20:26]:
So that's basically how I do that. Like I said, some people respond, some people don't, and that's okay. I'm like, they're still following me for some reason, and they'll maybe see my content, maybe sign up for like minded collective. But it's always good to just get in the practice of sending that message.

Lindsay [00:20:49]:
Yes, I agree. And I agree with using people's first name 100%. And I want to sort of circle back to how you said you get more negative feedback than positive. And I was just talking about this on my community call that I have every week. We were looking at going on vacation with the family, and you go through the reviews and whatever of resorts and hotels and whatever, and it's, like, so funny what people pick up on, and it's like the random corner of the hotel room in Jamaica. The piece of plaster is missing. Yeah. One star, right? And I feel like we're in this weird place of, like, I don't know, people behind keyboards, right.

Lindsay [00:21:40]:
Or if you look up, like, travel advisor top ten worst reviews or something, it's like the beach is too sandy. We did not get our welcome cocktail. And I feel like it's so much easier to whine about something than to, I don't know, praise people or just be like, this is awesome. I don't know if that's human nature or. I don't know. Yeah. I don't know where I'm going with that.

Inbal [00:22:14]:
I feel like, here's the thing. When it comes to opinions, everyone's going to have them, but it's my goal to protect myself and the rest of my community. So I have deleted profiles before. I've removed followers before. I have blocked followers. I've never had to remove somebody from a zoom. However, I have told people at the end of the zoom, like, hey, can you stay a couple of seconds after? I just want to ask you a question. And I told them like, hey, I don't think this community is for you.

Inbal [00:22:56]:
So when you create your community, make sure that you figure out what aligns with you and what doesn't and what you want and what you don't and stick to that, as difficult as it may be, because your number one goal is to protect the other community members that are in your space. And if there's something icky or something that doesn't align with you, you have to remove. Know, that's just the bottom line. I will say I have to take back my comment. I don't get more negative than positive. I have incredible women in my community that just praise LMC all the time. But I do get a weird amount of just like, hey, I don't like this or hey, this or negative comments or pitching. If you're an like, I love female founders shouting about their business from the rooftops all day, every day.

Inbal [00:23:54]:
Post on the feed, spam, whatever you want. But if you're going to post and it's not about your business, I will remove you.

Lindsay [00:24:04]:
Hey, girl.

Inbal [00:24:06]:
Yeah. Hey. Are you looking to get into a healthier lifestyle? Sign up for my 21 day free cleanse. You know what I mean?

Lindsay [00:24:19]:
Yes, I do. I get those in the DMS.

Inbal [00:24:22]:
Yeah, there's a place for that and it's not in my community.

Lindsay [00:24:26]:
And I think that is about boundaries, right. And figuring out where, and I think this is true for anything, like figuring out where the energy suckers are. And it doesn't have to necessarily be people. It can just be like certain tasks or certain whatever. You have to figure out what you want to spend your energy doing. And it's very clear that your energy is best spent with your current members who are active and happy to be there.

Inbal [00:25:01]:
Yeah, I mean, the bottom line is, like I said, everything goes back to your why figure out what you're doing, why you're doing it, and set boundaries and stick to them. For me, I wanted a place for solo founders to find their business bestie, people who don't have a support system. And the bottom line with direct marketing is that they have a support system. They have, I think they call it an up level, like the person above them and everybody above them, they're upline and they have those people solo female founders don't. So that's why I say no, mlm. But that's just something that is for my community. It's for my in person community as well. But that's a huge part of community building is you really want to set boundaries and figure out what they are and just really stick to them because your community members rely on you for that.

Inbal [00:25:55]:
If I let a guy come in and start posting, they're going to be like, Mbal, WTF? You said this was for female founders. When I'm talking about your community, I say it's only for female founders. So what's going on? And then as the community builder myself, they're going to kind of be like, that goes against everything she stands for.

Lindsay [00:26:16]:
Yeah, you lose credibility there.

Inbal [00:26:18]:
Exactly.

Lindsay [00:26:22]:
And something else we talked about today was like, in this sort of idea of building community, you're being the authority. And I think sort of what we decided talking about with some of the women on my call was that we kind of decided like, well, you're already a leader because you built this thing. And it just so happens that I surround myself with really incredible women leaders. So I was like, I think we all sort of have that authority because we're obsessed with what we do. So we really nerd out on it. So we just talk about it all the time anyway, right? If somebody asked me to talk about content and copywriting, oh, I can nerd out on it for hours. And I feel like it's the same for you. You're just like, I'm really passionate about this thing, so I can talk about it all the time.

Lindsay [00:27:20]:
So I feel like that's where our authority comes from. So it's just like, already there. So I don't really feel like we need to assert this weird authority because I'm kind of like, I think yes and no.

Inbal [00:27:31]:
Okay, tell me yes, right? I totally had your thought process. I'm just like, yeah, people know, right? I'm a community builder. I built this community. However, I had somebody tell me recently, they're like, you need to start teaching community building in your community. And I'm like, oh, my God, like, hello, light bulb, right? Because for me, I bring in business coaches every single month to teach. I bring in a workshop speaker every single month to teach. And I launched a six week community building program. And in the beginning, people were like, what is this? Now I have 22 women in there, but it took a lot of work, and it took me doing workshops to do that.

Inbal [00:28:19]:
But now I am building this authority inside my community as a community builder and doing monthly bite size free workshops for people. Because people may think of me as like, I'm a community builder. Like minded collective is my baby, and I built this out, but they don't know that I teach community building. They don't know that I have a program that is about community building. And the only way that I can talk about that without feeling icky is by providing value about community building. So I agree. But I also think that it's important to remind people if you're a community builder, right? Like, for copywriters, people know you're a copywriter. If they want to hire a copywriter, that's it.

Inbal [00:29:08]:
You're creating community. But they know that you're the copywriter. They know that I'm a community builder, but they don't know that they can hire me to help them build community. I think sometimes you have to remind them about what you do.

Lindsay [00:29:24]:
Yes. Repeat, repeat, repeat, repeat, repeat. Okay. So another thing that comes up a lot is this idea of giving stuff away for free. It's something I believe in. I'm just kind of like. And sometimes I joke. It's like, because I'm canadian, I'm just like, take all this stuff for free and take it all.

Lindsay [00:29:44]:
I also just believe that. I think that's just one of my business values. I'm kind of like, I'm here because I want to help people. So I'm going to. Sure, I'll have this master class. I'm going to tell you everything I know and then take it and run. I'm not selling anything. I just want to offer you this free thing.

Lindsay [00:30:00]:
So what's your stance on that?

Inbal [00:30:05]:
So I'm going to use you as an example.

Lindsay [00:30:07]:
Okay.

Inbal [00:30:08]:
Because Lindsay came into my community, and you did basically, like, on the fly copy editing and coaching for landing pages and home pages, and you brought so much value in, like, five to ten minutes each person, that by providing so much value, people are like, literally, the chat was like, oh, my God. This is genius. Oh, my God. She's amazing. Oh, my God. Thank you so much, Lindsay, for doing this. They were just, like, loved every second of it. So by providing so much value and giving so much value in such a short amount of time, imagine what you can provide if people actually worked with you where you could spend more than ten minutes and prepare.

Inbal [00:30:59]:
And so it took me a long time to figure out how to do that because I got burned one time providing too much value. This is like before. So I'm not a trained coach, quote unquote. I don't really know what I'm doing. I just know that I can provide value for people. So I got on a sales call and I was talking to this woman, and I gave her so much free advice that she went from wanting to hire me for three months to being like, my community is thriving thanks to everything you said we've implemented. And I'm like, amazing. I was truly happy.

Inbal [00:31:35]:
And I know that it takes time to build community, and she may be back, but it took me, like, I needed to work on how to not provide so much value because my superpower is just like, word vomiting. And so there is a fine line between being like, this is what you can do and this is where you can take your community and how to build it versus do x, y and z, and you're going to see your community thrive. So I believe in providing value. I believe in providing a lot of value. But I think you have to figure out what type of value to provide to where people need you. I'll give you another example. So I have my six week program. There's value in being in the room with other women, right? So we go through bite size workshops, but there's breakout rooms, there's q a.

Inbal [00:32:33]:
There is connection calls in between that the women are having. Being in a room with women who actually know your business day in and day out and care about you is a game changer. So I'm teaching you how to build community. But you can also google that. You can YouTube that. There is value in joining my program in different ways. And so I think that's kind of where I'm more leaning towards like, hey, this is why you should join my program. This is what we will talk about.

Inbal [00:33:03]:
But you're also getting in a room of 22 other women who could either be your clients, be your referral partners, brainstorm with you, and that's super valuable, too.

Lindsay [00:33:12]:
Yes, I agree. And I have also done the same where people, I've had like a call with people and I'm like, oh, just do this and this and this with your content. And then I realized I just gave away a ton of free stuff to somebody for an hour. And I'm like, maybe I should sell that.

Inbal [00:33:31]:
But I feel like, let's look at the positive, right? Because we have to or else we'll drive ourselves crazy if anybody comes to them. And they're like, oh, hey, I'm trying to get my copywriting. Who do you think I should work with? Or do you have a referral? They're going to send them your way, right? If somebody goes to this woman and says like, oh, yeah, I'm thinking of starting a community, she's going to be like, oh, involves amazing at community. Go talk to her. So we have to flip it around and be like, this is amazing for the future of our business.

Lindsay [00:33:58]:
Yes, it comes back. It comes back around.

Inbal [00:34:00]:
It will come back. Yes, it will.

Lindsay [00:34:04]:
It's always so nice to talk to you. I feel like I could talk to you for like an hour. Where can people find you?

Inbal [00:34:12]:
So like you mentioned before, likemindedcollective.com is where our community lives. And I'm on social at Claudio or at like minded collective. If you're in Southern California, we do in person events as well. So connect with me. I love chatting all things community. I love chatting all things motherhood and entrepreneurship. So would love to connect.

Lindsay [00:34:39]:
Awesome. Thank you for coming.

Inbal [00:34:41]:
Thank you for having me.

Lindsay [00:34:43]:
Thank you so much for listening. If you loved what you heard, don't forget to subscribe, leave a review, or share this episode on social media. And don't forget to tag me on Instagram at Lindsay Smith Creative. And if you do all three, I'll be your best friend forever and invite you to all my birthday parties. That's it for today, and I'll see you next time.