Navigating content creation with Jasmine Hermann | Ep. 22 Content Magic with Lindsay Smith

In today's episode of Content Magic I'm welcoming one of my faves! Jasmine, a copy editor and community builder, has tons of value to share. 

She and I chat about brand values, brand voice, the pressures of social media and the key component for whatever type of content you create. Newsflash: it's authenticity. 

Jasmine is a refreshing reminder that you DON'T have to be on the two major social platforms to build a successful business.

We also talk about the difference between a copy editor and a copywriter, why repurposing content is often overlooked and how content creation has shifted in the last few years.

If you're fed up with social media, you won't want to miss this one!


00:00 Creating standout content is vital for entrepreneurs.
05:53 Hobby turned into business, selling handmade gems.
09:07 Inspiring others through strategic storytelling and sharing.
11:20 Upset by being mistaken for a copywriter.
13:41 Describing and achieving brand voice challenges many.
18:34 LinkedIn: preferred platform for job seekers. Ethical concerns about other social media.
20:46 Overwhelmed by social media, leading to comparison.
26:04 Traditional blogging may be evolving, but not dead.
27:46 Starting with a big idea for content.
32:34 Color-coded planner helps with content repurposing.
34:53 Women-only community for support, networking, and collaboration.


CONNECT WITH JASMINE!
LinkedIn: Jasmine Hermann
Website: Boss Squad HQ

Lindsay [00:00:00]:
That maybe six years ago, right? Like, your content would, like, immediately convert. And I feel like we are in a time that that is gone. Yes.

Jasmine [00:00:14]:
It's a new day, right? And not just because of the pandemic, just on a global scale. We want things to be different. We are hungry for connection.

Lindsay [00:00:28]:
If you have an online business, you're creating content. And the way you create content is more important than ever. It's really noisy out there, and learning to stand out is the only way. Hey, I'm Lindsey, and I'm the host of the content Magic podcast, all about being an entrepreneur and creating kick ass content to market yourself and your business. I have a not so secret superpower for copywriting, marketing, and content, and I've helped hundreds of folks just like you show up with a ton of confidence in the online space. I've been doing this content thing for 20 years, and I believe the real tangible magic is a combo of intuition, creativity, and strategy. You can create content for your business without losing your mind. I promise.

Lindsay [00:01:13]:
So tune in every week for tangible content, tips, inspiring guests, and some real spicy opinions. Probably mine. Ready to dive in? Let's go.

Lindsay [00:01:23]:
Hi, gang. Welcome back to the podcast. And guess what? I have another guest. Welcome. Jay, Jasmine, JJ, Jazzy, DJ Jazzy Jeff.

Jasmine [00:01:37]:
All of the above.

Lindsay [00:01:38]:
Thank you for having me. So, Jay, can you tell the people where you are and who you are and who you help?

Jasmine [00:01:48]:
Sure. That's such a loaded question, but I'll give it a go. So, I'm Jasmine J. Herman, or JJ, or jazzy, as most people tend to call me. I am based in sunny Sarasota, Florida. I am a content strategist, a copy editor, and a newly minted community hype gal for Boss Squad. My new community.

Lindsay [00:02:10]:
Amazing.

Jasmine [00:02:10]:
And, yeah, so I help wellness providers, brand agencies, and, you know, folks that are just looking to perfect their copy. I'm your gal.

Lindsay [00:02:20]:
Okay. I love that. So tell me, tell me your road to doing what you do. Becoming a copy editor. I know you've been doing it for a long time. So tell me, what road did you go down? And you're like, wait a minute. I'm gonna work for myself, and this is what I'm gonna do.

Jasmine [00:02:41]:
Oh, girl. So, you know how sometimes your gps, your google maps will take you down another? You're like, how the heck did I get here? It's kind of like that. So, yeah, I didn't wake up one day and say, I know I want to be a copy editor. That's not how that happened. Like, I grew up wanting to be Clarice from songs of the lens.

Lindsay [00:03:02]:
Really?

Jasmine [00:03:03]:
Yes. I wanted to be a forensic psychologist and catch serial murder killer people.

Lindsay [00:03:09]:
Whoa. See, I love when you ask this question, because people have so many secrets. I love this. Okay, so where was the turning point?

Jasmine [00:03:19]:
Oh, my gosh. So, yeah. And, well, even before that. So I grew up wanting to write. I didn't know exactly what that meant, but I was a book worm, right? Because I was an introvert, and I stayed inside all the time, and that was my escapism was reading. So I thought, maybe one day I can write stories like other people. Yeah. That didn't pan out so fast forward.

Jasmine [00:03:40]:
I'm in grade school, and I thought, I want to help people, but how do I do that and make money at it? And so I wanted to be an attorney. So I shifted from, okay, I want to write. I want to write a novel, to want to do a law school. So I did. I went to college, majored in psychology and law and justice. Right. Because those things kind of go together. Any who's, it's.

Jasmine [00:04:06]:
So when I graduated, though, I was tired. My mom said, why don't you come out to Washington state, where she was, and just kind of relax? And I thought, okay, I'll do that. And within, like, a few months, I'm driving down the highway, and I see a billboard for the FBI. And I was like, we want you kind of thing. And I was like, oh, it's finally happening. And so I, like, looked into it, and they said they were looking for black women, which I happened to be, and with college degrees, which I had, but with military experience. And I was like, okay, two out of three ain't bad. Maybe they'll still take me.

Jasmine [00:04:45]:
But they were like, no, we really would prefer you have military experience. So I joined the armed.

Lindsay [00:04:50]:
No, you didn't. What?

Jasmine [00:04:51]:
I did, I did. I joined the army and with the intent to do military intelligence. And I'm sorry, Uncle Sam, but y'all screwed me, because then you were like, no, we really need mp's. So could you, like, choose that? So I did, because I didn't know any better. And I was. Yeah, military police for four years.

Lindsay [00:05:12]:
No, you weren't. Oh, my God, I love it when the secret stories come out. What? Okay, so, okay, tell me more. How did you get from military police to copy editor and content queen?

Jasmine [00:05:29]:
Yeah. So I did four years, but I had a really bad experience, which I don't think we want to go into because it gets. It's traumatic. But, yeah. So I got out and I was, I was a bored housewife after that. And I was reading, you know, like, the fashion magazines and the hobby magazines, and I came across an article for make your own jewelry. Now, I never had a creative bone. Like, I was just not that person.

Jasmine [00:05:53]:
I couldn't, I can't draw stick figures. But there was something about gems, because my grandfather was sort of like a diy gemologist person. So I grew up around gemstones and semi precious, and so I thought maybe, you know, I can, like, make little things. So I did. I started hobbying, crafting, and I was giving it away as gifts because I thought, you know, what's better than something that's handmade? And at 1.2, things happened. My husband at the time said, this is becoming a very expensive hobby, so maybe you should think about, like, charging for it to recoup your supplies. And my friends were like, yeah, we're not going to take anymore because this stuff is actually good, and we want to pay you. So I was like, ah, you're gonna.

Jasmine [00:06:35]:
You're gonna pay me. And that was my first business, was selling my handcrafted, you know, pretty crude things looking back. And then I had to, like, ramp up and do something different. So I taught myself metalworking and metal smithing so I could work with gold and silver and, like, good gemstones. And then that kind of morphed into an international wholesale business, really selling to folks overseas. And, yeah, then I realized that jewelry design is so environmentally unfriendly. And I started learning, well, you know, what can I do that's different and that's better? And I got into the quote unquote green space, how to be eco friendly and green. And out of nowhere, I was like, you know what? If I'm doing this and learning this, maybe other people are feeling the same way.

Jasmine [00:07:29]:
So if I write and share what I'm doing, maybe it'll inspire other people. So that is what I did. I started a blog on blogger.com, and my second husband, we won't get into husbands, was a writer, and we started writing stuff together. Then I had a friend who was a chef, and she was getting to the green space with food. I had another friend who was getting into the eco space and fashion. So I asked them to come on board to help me with this project. And lo and behold, it morphed into a digital magazine. I learned how to be an editor in chief because I had no idea what that meant.

Jasmine [00:08:06]:
And together with now five managing editors, we published this online resource called Modern Hippie Mag for about five years and got sponsors, and I had a salesperson, and we going to festivals, and, you know, we were up there with, like, treehugger.com, that kind of thing. And, yeah, that was my foray into being a media agency.

Lindsay [00:08:30]:
Stop it. I never knew any of this stuff. And that's. Oh, my God. So, okay. Which is a segue into, like, storytelling, which we talk about in content all the time, and what an amazing story. And you weren't kidding about, like, starting here and going here and doing this. There's no video on this, but I'm, like, moving my arms like we're.

Lindsay [00:08:57]:
I love all of this. Okay, so what do you love about what you do now?

Jasmine [00:09:07]:
I think once I hit that sweet spot of I'm sharing my experience and, you know, getting other people to share and possibly be inspired, then there is a shift that I want to help other people do that. Not just sharing from my perspective, but helping them share theirs, too. So the story telling which we've talked about this, that marketing is strategic storytelling, at least that's what I would like to say that it is. And that's what I enjoy the most, is when people I'm working with a client, and they have that aha moment. Like, it is that easy, that literally I can just share from my perspective, sharing, you know, what lights me up or, you know, what I'm excited about, and then helping other people to sort of do that from a different perspective, that's what I love the most. I love those aha moments. And watching my clients fly, I don't. It's like, I don't want to hold anyone hostage.

Jasmine [00:10:07]:
Like, you work with me forever. Because that's just unrealistic. I want to help people. They get their aha moments, then they have the tools to continue doing it on their own. That's what I think I enjoy the most.

Lindsay [00:10:21]:
Yes, same, same. And I think. And you and I have talked about this before, but I think mostly, like, service providers, we do what we do because we really like helping other people. And I think about it in terms of copywriting. Like, to me, it's like I have this special gift. Let me use this and help you and your business do whatever. Like, let me write your web copy. And then it not only looks pretty, it also sounds nice.

Lindsay [00:10:56]:
And then on the content side, like, yeah, if I help somebody, if their content creation process becomes a lot easier and they don't think about it as much, then, yes, I've been a successful. So I feel you. Okay, so let's talk about the difference between copy editing and copywriting, because I feel like people might not know the difference.

Jasmine [00:11:20]:
Oh, a lot of people don't know the difference. And I will be perfectly honest, it used to piss me off because I would get emails or messages or even, like, in podcast interviews, I would have people describe me as a copywriter, and I'm like, I'm not a copywriter. I don't write copy. I don't have that talent. Honestly, you are a freaking unicorn in that. That is one of your superpowers. And the difference is writing with the intent of selling or sharing a brand story or, you know, content marketing, that's a different animal than I've taken what you've written and shushed it, you know, and make it more gross sound or, you know, taking those puzzle pieces. Maybe this paragraph can go here.

Jasmine [00:12:14]:
I'm not rewriting the paragraph. I might be just moving things around. A copy editor has an eagle eyes view of copy and content. And I'm a grammar nerd. I'm a word nerd. So I might look at a word and say, oh, that's this other word. Sounds more like their brand or sounds more like their voice. I'll make a recommendation to make that change.

Jasmine [00:12:37]:
Or, you know, like, semicolons are the freaking devil. I don't want to see semicolons and copy. And so I'm going to talk to them about, you know, an em dash or an n dash and how that might make more sense than a semicolon. How about a period? Maybe we just want to end that sentence, you know, that kind of thing. So a copy editor looks at those minutia things, but also from a high level, and we're not doing any of the writing of the content.

Lindsay [00:13:03]:
Yeah. And sometimes people think I'm a copywriter, like, righter. And I'm like, no, that's like a lawyer. I don't know how to do that. So let's go back to this idea of storytelling. And I think, yes, I agree that the easiest way to look at marketing is that you're just telling a brand story. And you said, you know, and you said something about your work as a copy editor, like, part of your work is making sure your client's brand voice is present throughout. So.

Lindsay [00:13:41]:
And I sometimes, even though I know what brand voice is and I know how to achieve it for clients, I sometimes have a hard time describing it. And somebody described it once as like, well, what are all your isms? And I was like, oh, yeah, that's kind of it. And sometimes I ask people like to describe their brand voice and they're like, what? I'm like, well, are you approachable and friendly or are you like luxury and exclusive? So how do we, like, how does somebody nail that brand voice? And usually, like, if it's a personal brand, like, usually it's just the way you speak, right? So, but if it's like a bigger company, how do you figure out that brand voice thing?

Jasmine [00:14:31]:
Wow. Yeah. So brand voice, like, you know, brand guide, content style guide, that kind of thing. Ideally for me, I work with clients in making sure that they've nailed their brand values first. Because a lot of times that informs your brand voice, your creative voice, how you speak to your clients, your tone of how you relay your content, right? Whether that's in a blog or newsletter or social post or how you speak to how you present your content, is your creative voice, your brand voice? And for me, there's two. Informal and formal. Informal can be that, hey, I'm the girl next door, or, you know, casually, that kind of thing. Informal, that's your more like thought leader subject matter.

Jasmine [00:15:20]:
I want to say stuffy, but that isn't always the case. Once you've nailed down your brand values, like, what's most important to you? Like, I know for me, teaching is important to me. So I make sure that even though my brand voice is casual or informal, that I still have that teaching component in, like, hey, girl, hey. You know, maybe you're warning about this. Let's dig into that. Let me show you how that's still teaching, but it's coming from a very casual place. So it's, for me, it's brand values first, nailing that and then getting into the characteristics of what your voice sounds like as you're presenting content.

Lindsay [00:15:57]:
Oh, I love that. Yeah. This idea of like figuring out what your brand values are first before you even delve into any sort of writing or any sort of content. And I feel like people probably miss that point, right? And like, and I've talked about this before on this podcast, this idea of branding. So when we talk about branding, like, traditionally people are like, oh, my logo and my colors and my business card, and here's that voice again.

Jasmine [00:16:30]:
I love it.

Lindsay [00:16:33]:
But I would wager there's so much more to it than just the images and the color. And I think brand voice is part of that. And I would say, you know, when I think back to my work in advertising, right, like, if we had like a brand new client or we were like pitching a client like 100%, we talked about brand values and like, this massive deck of, like, you know, 97,000 slides. And I think people skip right over that. Do you concur?

Jasmine [00:17:08]:
I do, because there's a lot of confusion, you know, understanding what having a brand is. And I remember, like, you know, back when I was teaching myself exactly what marketing was and, you know, going through all that, I kind of nailed down feeling like your brand is you. Right. It's not a logo. It's not your media assets, which is what people confuse. Like, you know, choosing your color palette and the font that you're using, the topography and that kind of thing. That is not what your brand is. Your brand is you.

Jasmine [00:17:39]:
Because I can share something on, let's say, LinkedIn since, you know, that's my only channel and not share my logo, not share my color scheme, not share my, my font choices, but I'm sharing my brand voice, you know, that should come through in what I'm sharing in my text. So your brand is not only the media component of what people see, it's also how they receive you and how they hear you and how they read your content.

Lindsay [00:18:09]:
How they receive you. Yes. How they receive your information. Yes. I love that. Okay, so let's talk about that. You're like an anomaly in that you are not on Instagram and you're not on Facebook. And LinkedIn is your main source of, like, if you want to call LinkedIn social media or whatever we want to call it, what do you call it?

Jasmine [00:18:34]:
I called LinkedIn Business networking. It's become a social business network platform is what it's morphing into. Or people calling like the Facebook 2.0, but primarily, if you're going to, if you're looking for a job, if you're looking for clients and you're looking to learn, you're probably going to turn to LinkedIn more than the other platforms. But I don't use Facebook or Instagram because they're meta products. And I'm not a Fuckerberg fan at all. I think there's some serious ethic issues with the platforms and how they target minors. I personally, also, though, from a content perspective, I don't like trying to compete with dancing dogs or singing cats, like in the ads. I have bought more useless things back in the day when I was on Instagram from stupid ads that probably like, oh, I need that face cream, come on now.

Jasmine [00:19:33]:
Like, I don't want to do that personally, and I certainly want to don't. I don't want to take people who are looking to connect with me or learn more about me through those same hoops. So I made a decision. I think I left Facebook like five or six years ago, and I left Instagram officially last year. And I will say that LinkedIn is my second avenue of connecting in 8th, engaging with people. My first avenue is being in niche communities and engaging and being supportive and just being a nice human being. I would like to think in other communities and connecting and, you know, sharing in that way. And then LinkedIn is second after that.

Jasmine [00:20:12]:
And I will probably add Pinterest now that I think I will have an intern since my niece is now of age.

Lindsay [00:20:19]:
Oh, amazing. Yes. Okay. And that's so interesting. So. And when, when you say content, I find that people immediately think of Instagram. And I've had several clients come to me and just said the same thing. They're like, I just like, I don't want to play the game on Instagram.

Lindsay [00:20:46]:
It's too busy, it's too noisy, you know, and most of their ideal clients are not coming from there anyway, so. And I love the perspectives that you offer because you're like, I'm not on these platforms, but I'm still building a successful business because there is this weird pressure to be present. And I find that what ends up happening, which we talked about earlier today on the community call, was that you just go down this, like, trap of comparisonitis, right? And we're consuming, consuming, consuming, right? Like, chances are whatever device you have, it's going to tell you how much time you've spent on whatever platform. And if you do really look at it, it's kind of creepy. Also, as an aside, I downloaded some app that, like, blocks. Blocks them. And then I didn't know how to unblock them, and I was like, okay, I guess I'm done here now, right? Like, like, I had no idea how to undo it. I was like, okay, this is, this is obviously really effective because I don't know how to undo it.

Jasmine [00:21:56]:
Yeah, I honestly, I applaud that. But I will say, before, like, giving things up, I did make a conscious decision to not be on the platforms as much. And so I took them off my phone because I felt like doing, even when I was on the social platforms, that was a part of my job, a part of my business. And so when you work in the corporate world, you punch in, you punch out, right? A lot of you don't take it home. That's one of the perks of working for someone else. So I started to have that same mentality, or at least I've tried to have that same mentality as, like, this is what I'm doing for my business over here. So I had to consciously check them through a browser, which meant I had to be at my computer and not tied to those notifications on my phone. And even, even now, I have, I think, maybe two apps on my phone for, you know, communities that I'm in and LinkedIn, but notifications are turned off.

Lindsay [00:22:51]:
And so, yes, brilliant life hack. Turn off the notifications. I know. And I can't. I know. And now. And now that I have, like, a LinkedIn app, if there's a dot, I don't know how to undo it. That's making me nuts.

Jasmine [00:23:07]:
Crescent hole.

Lindsay [00:23:08]:
I tried to.

Jasmine [00:23:10]:
Oh, wait, you're on the iPhone. Never mind.

Lindsay [00:23:12]:
Oh, okay. Anyways, so, okay, so what do you think? Is this weird? And I'm hearing this from a lot of. I mean, I work with mostly women, and I'm surrounded by mostly women entrepreneurs, so. And I'm hearing this from a lot of women at, like, our stage of business, and they're just like, I'm fed up with the friggin pressure. And I know you and I have talked about this also, this idea of, like, short form content versus long form content. And I just am putting together, like, a presentation tomorrow about writing kick ass emails. And I just, like, I have a slide that's about short form content and long form content, and I forget what I said. What did I say? I said long form content, short form, mostly social platforms, fast and dirty, long form blog post, podcast, email and video, evergreen and binge worthy.

Lindsay [00:24:13]:
Because it kind of. I feel like that's where it is. It is fast and dirty, and there's, like this, and clients come to me and they're like, oh, my, Instagram isn't converting. And I'm like, I feel like we're past that. Maybe six years ago, right? Like, your content would, like, immediately convert. And I feel like we are in a time that that is gone.

Jasmine [00:24:39]:
Yes. It's a new day, right? And not just because of the pandemic, just on a global scale. We want things to be different. We are hungry for connection. And maybe the pandemic made that more apparent, but we want to connect with people on a different level. And so. And we talked about this earlier in a call. So creating your own box and not doing what everyone says, or, you know, the shoulds, stop shooting on yourself.

Jasmine [00:25:13]:
That's not very nice. Right. Do the thing that feels most authentic for you. And so long form, short form. I don't really think that there's a difference. It's what's most comfortable for you in the platform that you choose. Now, the platform may dictate how you share, but you know where it comes from for you. No platform should dictate that.

Jasmine [00:25:36]:
So if I, every morning I share an inspirational piece in my community, every morning by 10:00 something's in there. Sometimes it's two lines, sometimes it's 500 words. It really just depends. And so, you know, I wrote on Monday in my newsletter, is blogging dead? Because that's been the new thing. It's like, oh, it's all about the stitch of platforms you have to be showing. I'm doing that voice.

Lindsay [00:26:02]:
You see, it said, can you move?

Jasmine [00:26:04]:
Yeah, but is blogging dead? Traditional blogging may be at a resting home, nearing death, but it's not dead because any, like, when you look at blogging originated from the word web blog, which started circa 1990. It is the process of sharing content about a person, place, thing, or experience on a website. So that could be anywhere. It doesn't have to be a traditional blog. It can be a social caption, it can be a blog post, it can be a podcast episode, it can be a vlog, it can be anything. But do it. Instead of should it be a blog? Should it be long form? Just do it and let others go, oh, this is really good stuff. I'm going to get into it and then, then you don't have to worry.

Jasmine [00:26:51]:
Is it short? Is it long? Just do it on a platform that feels good for you.

Lindsay [00:26:57]:
What? Mind blown.

Jasmine [00:27:01]:
Mind blown.

Lindsay [00:27:03]:
So, okay, a few thoughts on this. So sometimes I think about my advertising days and where, like, everything we did started with one big idea and then that determined, like, you know, if it was a massive campaign, like for Adidas, for example. Like, it was this massive campaign. There was like, snoop Dogg, Missy Elliot, David Beckham, like this, like gazillions and zillions of dollars. And then, so that ended up being like the tv spot. And then that trickled down into, like, what the website was going to look down. And that trickled down to, you know, there was a big idea. It wasn't just the celebrities.

Lindsay [00:27:46]:
There was an idea. I don't remember. It was a long time ago, but that. Right. And then it trickled down into the print stuff and then trickled down into what was going to be on billboards. So I wonder if it would be easier for people to create content if they started with this big idea. And then they were like, oh, then, right, like, then you send an email to your community and then you write, like, your, your LinkedIn newsletters. I'm getting, I'm getting good with the LinkedIn lingo now, right? Like if you put it there and then if you turn it into a podcast episode or whatever, is, is that, do you think that's an easier avenue?

Jasmine [00:28:27]:
Yeah, girl. Yes. So that is brilliant. And the foundation of where I started, when I started working with clients is because blogging, that's how I started. Like, that's my foundation. And, you know, teaching myself WordPress and all of that, like, that's my sweet spot. I get it. Not everyone wants to have a self hosted WordPress site because it can be time consuming.

Jasmine [00:28:51]:
So getting on another platform to write and publish, like a medium.com or a LinkedIn newsletter, totally get it. Totally supported. But what you said was the foundation of my boss blogger bootcamp, was create your blog post. Make sure it's like, you know, 500,000 words, not a whole lot. Doesn't have to be long. From that alone. You can, you can grab ten or more social captions or, and here's, here's like, you know, I'm going to give you some behind the scenes scoop here. So another way of repurposing content is not just copy paste.

Jasmine [00:29:30]:
Yes. That is a piece of the system, but then someplace else. Tell me why you wrote that or why it's important to you or who you intended it for. Give me the backstory or the behind the scenes. That, my friend, is newsletter content. Because when you're like, subscribe to my newsletter, that gives them something that's exclusive, something that's different, that they're going to find anyplace else. That's another way of repurposing something that you've already written. So, yes, that big idea of this is the main piece that I'm sharing.

Jasmine [00:30:09]:
Like Monday when I shared about is blogging dead? It's one thought, but I now can share it on LinkedIn. I can share it in my community, I can share it in other communities, but it's still that one thought that I'm repurposing.

Lindsay [00:30:22]:
And let's talk about repurposing. I know we already talked about this, but not on the podcast. So this idea, right? I know we were talking about this earlier, like repurpose everything and repeat. Like the amount of times that I have said when you started a business, you did not start because you are a copywriter and a content expert. Unless you're me. Like the amount of times I've said that or written an email or put it on Instagram or talked about it in my stories, like, the amount of times that I've said that. So here's the thing about your content. One, nobody is looking as closely as you think.

Lindsay [00:31:07]:
Also, nobody is looking as closely as you think. Did I say one and did I say two or said one twice? I don't remember. You know what I mean?

Jasmine [00:31:17]:
Yes, very true. And I mean, like, yeah, we said this earlier. So we're looking at our stuff every day, usually a few times a day.

Lindsay [00:31:25]:
Yes.

Jasmine [00:31:26]:
And we're repurposing. So we're on these different platforms seeing our stuff. Other people aren't doing that. Like, you know, I mentioned I was looking for a review that a wonderful client left me on LinkedIn because I didn't grab it when she put. So I'm like, going through all of my posts. It was four months ago. Do you know what I mean? Things I had to go through to get that.

Lindsay [00:31:46]:
No, that's like 97 years ago. No, you won't find that. Never again. It's gone.

Jasmine [00:31:53]:
But I will say that creating systems for repurposing is so important.

Lindsay [00:31:59]:
Tell me about that.

Jasmine [00:32:01]:
Granted, like I said, I had to go through how many different posts to find something that happened four months ago. When I'm repurposing something, I keep track of it, girl. I got a planner. My, I have two different planners. I have a two in one, a three in one, and then a content repurposing planner. So that's three, actually, can't count. So on my content repurposing planner, I have the date that I shared it, the title, the link, and then check boxes for where it's shared. If it's something that I know, I'm, it's evergreen, I'm going to share it again.

Jasmine [00:32:34]:
On my planner, it's highlighted in a certain color because I've got, it's color coded for. It's a code to myself. I know I can at a glance, look at that planner and go, oh, yeah, yeah, yeah. Back in January, I shared that great thing about content planning. That would be really great for this month because someone asked me something about content planning. I know exactly where to go to grab it, to reshare it, and maybe I zhuzh it and add a different intro or, you know, whatever, wherever. Like I said, different perspective. But now I have a way of keeping track of things that I want to repurpose and reshape.

Lindsay [00:33:09]:
That's very clever. That's much, that's much better than my system of just remembering.

Jasmine [00:33:15]:
Yeah, girl, I ain't gonna remember. I got menopause brain.

Lindsay [00:33:18]:
Yeah. Oh, yes. I feel you on that. Okay, so here's something. For some people, planning their content in advance really works out for them. I am not that person, but I do have clients who feel much better if it's planned out. So where is your stance on that?

Jasmine [00:33:47]:
I say yes, and which, you know, is an improv concept of you take it and you run with it. Right. So nothing is in stone, even. I'm saying I have a content planner. I'm OCD. I like systems. They make me feel safe. But I also give myself permission to go where I'm led.

Jasmine [00:34:08]:
So I might have something scheduled on my planner to go out, but maybe someone asked me something, or I got a great idea in the shower and I want to do something different. Guess what? I'm the boss. I can do that. I can change my mind. Because there is no one sitting by going, dang, Jay, you said you was going to do such and such, and you didn't. No, no one is doing it. Even if I put out a schedule of my event, no one is sitting back going, I'm so disappointed in you. You didn't share what you said you were going to share.

Jasmine [00:34:39]:
Like, no one is doing that. So, yeah. Give you permission to shift, to pivot, to change, do something different, because you are the boss.

Lindsay [00:34:46]:
That's true. So which leads us to, can you tell us about boss squad and what that is?

Jasmine [00:34:53]:
Gladly. So, boss squad is my women only community. Essentially, I wanted a place for ladies to come together and support one another and to network and collaborate, but then also because we're creating content for our businesses and passion projects that can get a little lonely, maybe you want a place where you can go, hey, I have this idea. What do you think? Or I wrote this, can I get some eyes on it? Or you just want the systems and skills. You don't necessarily want to be in the community. You don't want to engage. Because I'm an introvert. I get it.

Jasmine [00:35:24]:
So boss squad is created for courses to help you, systems to help you, but then also that community piece to connect and engage. And we have free events, free workshops, free networking. The community isn't free. It's dollar 49. But, yeah, it's women only because I think, I believe the future is female and. And we rock. So, yeah, that's what boss squad is.

Lindsay [00:35:50]:
Yes, I agree. And I always feel like, I don't know, maybe I'll leave that out. I feel like the dudes are going to be okay.

Jasmine [00:36:00]:
They're going to certainly be okay. If they've been okay for eons and eons, they're going to be okay.

Lindsay [00:36:05]:
Yeah. Okay. So where can people find you? I know they can find you on LinkedIn.

Jasmine [00:36:12]:
Yes, definitely find me on LinkedIn. My user is Jasmine J. Herman on LinkedIn. But then, yeah, if you're interested in boss squad, take a look at boss squadhq.com. But then also my free newsletter [email protected] dot.

Lindsay [00:36:27]:
Love that. Okay, we'll share all that in the show notes. Thank you. Always lovely to talk to you.

Jasmine [00:36:32]:
This is you, girl. See you. Get the girl out of me. I'm just. I love talking to you.

Lindsay [00:36:37]:
Oh, wow. That's the journalist in me. I'm good. Asking questions. Okay, friends. And so toodaloo. There it is. There's the toodaloo.

Lindsay [00:36:47]:
For context, my grandmother used to say toodle oo every time she hung up the phone or left. So this is an ode to Nanny Fern. Alright, friends, we'll see you next time.

Lindsay [00:36:58]:
Thank you so much for listening. If you loved what you heard, don't forget to subscribe, leave a review or share this episode on social media. And don't forget to tag me on Instagram at Lindsay Smith Creative. And if you do all three, I'll be your best friend forever and invite you to all my birthday parties. That's it for today and I'll see you next time.